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National Repository of Grey Literature

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The comparison of Charles Vögele and C&A sales units Fukalová, Urszula ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) This bachelor's thesis compares shopping atmosphere in two sales units of the companies Charles Vögele and C&A. Theoretical part deals with retail strategy, and elements influencing the shopping atmosphere. Analytical part comprises introduction of both companies, evaluation of the elements influencing the shopping athmosphere and suggestions for improvement in each unit. Detailed record

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