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Business Development of Brewery
Mičková, Lucie ; Teplý, Petr (referee) ; Koleňák, Jiří (advisor)
Presented Master’s thesis characterizes, analyzes and assesses the current situation of Holba’s brewery, Ltd. The thesis includes theoretical resources, company analyses, mainly internal and external analyses. As a result of outside and inside analyses there are formulated opportunities and Threats, Strengths and Weaknesses. On the basis of findings, the thesis includes comprehensive proposal of strategy, development and improvement of company position, which should help to fix it’s position on market and take a step forward in today’s mobile world.
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Business Development of Brewery
Mičková, Lucie ; Teplý, Petr (referee) ; Koleňák, Jiří (advisor)
Presented Master’s thesis characterizes, analyzes and assesses the current situation of Holba’s brewery, Ltd. The thesis includes theoretical resources, company analyses, mainly internal and external analyses. As a result of outside and inside analyses there are formulated opportunities and Threats, Strengths and Weaknesses. On the basis of findings, the thesis includes comprehensive proposal of strategy, development and improvement of company position, which should help to fix it’s position on market and take a step forward in today’s mobile world.
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Specificity of sale insurance products
Hlavínová, Kristýna ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
Thesis adresses specificity of sale insurance products. The theoretical part analyses specificity of insurance services and their reflection of marketing insurance company and methods of sale insurance products. The practical part analyses two products according to adjusted arguments, namely - investment life insurance, saving account (as a next possibility of financial source for clients). Both chosen products are model applied to one client. The aim of this analysis is to compare product specificity of sale insurance products. Characteristics of products and their segment specifics are listed in recapitulation as well as segment advantages and disadvantages of individual channels of distribution. Personal contact with client, which can be realized either throught network of insurance brokers or branch insurance company, is accented in connection with the specificity of insurance services and their complexity factors.
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