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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
An Application of the Balanced Scorecard for a Medium-Sized Software Company
 Pavluch, Marek ; Neumaierová, Inka (advisor) ; Machek, Ondřej (referee)
The thesis focuses on a medium-sized software company providing services for the largest financial companies and telecommunications operators in the Czech Republic since 1998, the corporate strategy formulation and representation of the strategy as the Balanced Scorecard. The strategic business units are identified, then analyses of different macro-environmental factors, resources and competencies elaborated. The analyses are used to formulate the strategies for the strategic business units. The corporate strategy is formulated based on discussed synergies between the strategic business units. The corporate strategy is expressed as the Balanced Scorecard system, the strategy map and the strategic actions are introduced. Finally, several aspects of the strategy are discussed from the system dynamics perspective.
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