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Corporate Social Responsibility in the Tourist Industry in the Czech Republic
Hemerková, Veronika
Hemerková, V. Corporate Social Responsibility in the Tourist Industry in the Czech Republic. Bachelor thesis. Brno: Mendel University in Brno, 2013. The bachelor thesis is focused on Corporate Social Responsibility in the tourist industry in the Czech Republic. Based on the quantitave research in travel agencies in Brno and its surroundings an analysis was performed and current CSR situation was evaluated. Two third of respondents did not know what corporate social responsibility is. But they can behave socially responsible without they know it. Other questions were only for those respondents, who are aware of this term. The results were processed in charts where answers were also explained. In the selected travel agencies -- Čedok, Fischer and Student Agency -- research was conducted on the basis of semi-structured interviews and prepared questions. All the travel agencies selected were primarily engaged in the social pillar. For the economic pillar, communication about CSR and the spread of CSR information to customers and the wider public was recommended. All the recommendations should increase their credibility, and improve their reputation among employees, suppliers and customers.

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