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Proposal of electronic shop
Hoško, Lukáš ; Šulkovský, Lukáš (referee) ; Kříž, Jiří (advisor)
Following the variation analysis offer the graduation theses a suitable e-shop version for a PC-component oriented company. This e-shop should fulfil the firm´s requierements and yield a profit considering the suggested advertising.
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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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Proposal of electronic shop
Hoško, Lukáš ; Šulkovský, Lukáš (referee) ; Kříž, Jiří (advisor)
Following the variation analysis offer the graduation theses a suitable e-shop version for a PC-component oriented company. This e-shop should fulfil the firm´s requierements and yield a profit considering the suggested advertising.
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Analysis of the e-Commerce market
Kožušník, Martin ; Pour, Jan (advisor) ; Novotný, Ota (referee)
This work focuses on market analysis of e-Commerce in the "broad" concept. The main goal is to provide a comprehensive view of e-Commerce market in segments B2B, B2C, C2C, C2B including paid and open source e-Commerce platforms. Capture the current state of market leaders in various segments. The analysis used a freely available analysis published by analytical (eg Euromonitor, Goldman Sachs, internetretailer.com), statistical data from the ČSÚ, Eurostat. To determine the market leaders have been working with web analytics alexa.com and own website of individual leaders. The main contribution of this work is to provide a comprehensive view of e-commerce market in the "broad" concept including a comparison of advantages and disadvantages of open source and paid platforms including the evaluation effects and restrictions of E-Commerce. The first chapter defines the main principles of e-Commerce in terms of e-commerce as part of enterprise information systems and in terms of e-commerce business model as a basis. Chapter also describes the main e-marketing tools that are associated with e-Commerce. The second chapter evaluates books which were used for writing this bachelor thesis. The third chapter reviews the effects of e-Commerce, especially the pros, cons, benefits and limitations.The fourth chapter is divided into two parts. The first part analyzes the world market and the second part analyzes the czech market. A general view of the market leaders determine the individual segments and specific performance leading body of the segment are the several parts of the analysis. The fifth chapter compares the paid and open source platforms including the determination of the market leaders.
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Modern marketing methods used in C2C e-Commerce systems
PŮR, Radoslav
The objective of my diploma thesis was to find out the right mixture and usage of realized and planned marketing methods and their expected impact on company business. The diploma thesis resulted in a compact summary of the company marketing effort as well as offered suggestions how to improve imperfections in given areas. For the particular analysis of the market competition I have created an overview of procedures and a selection of techniques usable for information aggregation necessary for current situation analyses of the project marketing. Diploma theses results in a compact summary of corporate situation from the marketing point of view in the chosen Salon Umeni project.
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