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National Repository of Grey Literature

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Strategy of Bruder Spielwaren GmbH when entering Czech market Náměstková, Martina ; Zamykalová, Miroslava (advisor) ; Krčál, Adam (referee) This bachelor thesis deals with strategy of Bruder Spielwaren GmbH when entering foreign markets, especially the Czech one. The thesis is divided into several parts. In the introduction there is a characterization of the company, its range of products and international business. The main part of my thesis deals with marketing strategy and SWOT analysis. I tried to check up on brand awareness in the Czech Republic by means of questionnaires. Detailed record

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