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Využívání turistických informačních center jako indikátor rozvoje se zaměřením na okres Brno-venkov
Pantůčková, Veronika
Bachelor thesis is focused on the identification, description, and comparison of the tourist information centres in the district Brno-venkov. The main goal of this work is to assess the use of specific centres as a possible indicator of the development of the region. In the theoretical part there are listed the definitions and basic concepts relating to tourism and its contribution to the region. Furthermore, it is explained the role of information in tourism and there are presented the organization of this sector. The work defines the concept of a tourist information center, its function, classification, funding and legal form. Within the centeres was even given the Subsidy programme of the South Moravian region for the year 2017, which supports their activity, and furthermore, the Association of tourist information centers, as a guild of the institution and the company promoting the interests of the centres. The work will present the explored region, district Brno-venkov, in terms of natural character and the local cultural monuments. The practical part is oriented to tourist information centre in Tišnov, Židlochovice, Rosice and Pasohlávky, where is made comparison, and the subsequent evaluation of the monitored centres on the basis of their performance, the description of activities and services, the attendance, the quantity and structure of the information provided. On the base of observed data it can be said that in the context of the considered criteria the availability of the center would, for the increase in the attendance, the subsequent greater demand for the services of the center, and therefore a greater share in the development of the area, should explored centres consider particular extensions of their opening hours. The work assesses the development in the framework of cooperation with the public sector (partnerships of municipalities), which is studied from the point of view of services provided center. For increasing attendance, and therefore a greater demand for the services of the center, can become even promotion center, where they are presented e.g., the international cycling routes in the region will attract even residents of other states. The promotion center is also beneficial in the matter of the presentation of the whole region at tourism fairs. Thanks to the laid down criteria are tourist information centres judged as one of the factors of successful development of the regions.
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