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National Repository of Grey Literature

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Branding building of selected brand Petránková, Tereza ; Průša, Přemysl (advisor) ; Civín, Ivan (referee) The aim of this thesis is to create new brand. It focuses mainly on brand elements usage, brand personality, brand equity, brand building through and marketing communication.In practical part of study, I create a my own brand. Based on the findings, recommendations, which should make brand management, are formulated. Detailed record

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