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Marketing strategy of BIG SHOCK! brand
 Besperát, Tomáš ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
Diploma thesis analyses current marketing strategy of Big Shock! brand, active on the energetic products market. It includes competition monitoring, consumer behaviour study and the latest trends on the energy drinks market in the Czech Republic. Part of the thesis is based on my own quantitative on-line research among energy drinks consumers. The conclusion contains current strategy analysis and some recommendations ensuing either of the market development and research made.
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