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Financial analysis and financial plan of company Beiersdorf spol. s r. o.
 Gajarová, Barbora ; Pham, Hoang Long (advisor) ; Šnajberg, Oxana (referee)
The aim of this bachelor thesis is to evaluate the financial health of the company Beiersdorf spol. s r.o. during the time period from 2008 to 2013 and to compare it with the beauty care retail sector represented by the chosen competitors. Another objective of this thesis is to create financial plan for the year 2014. This thesis is divided into methodological and practical part. The methodological part describes the processes used by the financial analysis and while creating the financial plan. The practical part characterises the company Beiersdorf and the chosen competitors, which are L'Oréal, Colgate -- Palmolive and Procter & Gamble. Moreover, it includes horizontal and vertical analysis, calculations of the financial ratios of profitability, activity, liquidity and solvency and bankruptcy and the creditworthiness model. Finally, the one-year financial plan for the year 2014 is created.
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