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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Strategic analysis
 Sobota, Michael ; Machek, Ondřej (advisor) ; Jičinský, Pavel (referee)
This thesis deals with the creation of the strategic analysis. The work contains two main parts, theoretical and practical. The theoretical part defines the strategy and usable methods and tools for its analysis. Then practical part uses these methods to a specific company and consider its position on the market. In this work, the following tools are used: PEST analysis, Porters five forces model, the analysis of the resources of the enterprise, financial analysis and SWOT analysis. The objective is based on the results of these analyses to establish the current situation of the company and to determine the optimal strategy for the future.
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