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Digital Photo Processing
Zdražil, Vít ; Sumec, Stanislav (referee) ; Potúček, Igor (advisor)
This document focuses on processing of RAW image data from digital cameras. In first section is described principle of image capturing by digital camera, common way of image processing in the device and what the RAW format is, its pros and cons. In the next section is described existing demosaicing methods, methods for additional processing of RAW image data and there is analyzed specific RAW format, Canon's CR2, including structure and guide for its conversion. Next sections contains proposal of the new improved demosaicing method and method for suppressing digital noise. On this basis a library for basic CR2 files processing was implemented. There is comparison of methods for processing RAW image data with this library in the next section. In the conclusion there is summary of finished work and there is also mentioned outline of future work.
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Marketing communication of the company Bayer, focused on placing the Foresto product on the Czech market
Bartoňková, Eva ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
The bachelor thesis called " Marketing communication of the company Bayer, focused on placing the Foresto product on the Czech market " is focused on the analysis of marketing communication of one of the largest pharmaceutical companies on the Czech market, which also sells pharmaceuticals for animals. The main focus would be on the launch of a new product the Foresto. It is a collar that protects a dog or a cat from parasites. The work will be limited to the Czech Republic in connection with Germany and other European countries. Marketing activities of the company interfere in many countries, but the main center of the company and also of the marketing division, is in Germany. They make basic input to all upcoming campaigns. The first chapter is a short introduction to the history and present of the company. The second one is about products of the Bayer company. In thw third chapter you can learn something abou the product Foresto. The following is Chapter Four - release into the environment, where you can find products, customer relations and sales. The fifth chapter with topics such as campaigns, the allocation of competences to the vet and right on target customer. The paper analyzes the means, discusses the marketing and communications mix, advertising strategy and discusses the different...
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Digital Photo Processing
Zdražil, Vít ; Sumec, Stanislav (referee) ; Potúček, Igor (advisor)
This document focuses on processing of RAW image data from digital cameras. In first section is described principle of image capturing by digital camera, common way of image processing in the device and what the RAW format is, its pros and cons. In the next section is described existing demosaicing methods, methods for additional processing of RAW image data and there is analyzed specific RAW format, Canon's CR2, including structure and guide for its conversion. Next sections contains proposal of the new improved demosaicing method and method for suppressing digital noise. On this basis a library for basic CR2 files processing was implemented. There is comparison of methods for processing RAW image data with this library in the next section. In the conclusion there is summary of finished work and there is also mentioned outline of future work.
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Marketingová strategie značky Supradyn na trhu Běloruska
Shlapak, Nastassia ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on the Belorussian market of polyvitamins, particularly, on the brand Supradyn belonging to Bayer group company. The work includes situational analysis and elaboration of strategy for development of Supradyn in Belarus, specifically, creation of marketing plan for the business-to-consumer (B2C) market. The thesis demonstrates a new strategy of a product that was already introduced on the market but, having a strong potential, does not have a promotional support and is in a "hibernation"condition.
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