|
|
Multi-athletics competitions at modern Olympic Games and international events
Kusák, Karel ; Kolář, František (advisor) ; Kaplan, Aleš (referee)
Author: Karel Kusák Title: Multi-athletics competitions at modern Olympic Games and international events Objectives: Purpose of the bachelor thesis is to describe the history of athletic multi events at the Olympic Games, World Championships and other international events. Furthermore, also to show and describe the development of performances at the mentioned events. Methods: The method of analysis is used in this thesis. The results of athletic multi events at international events from 1912 to 2023 are analyzed. The development of the world record and individual results of selected male and female athletes is also studied in this period. Results: Through this thesis, I have mapped the development of athletic multi events, including its scoring tables, based on the study of selected sources. Using graphs, I have also illustrated the performances of the top three male and female competitors in the selected events. Key words: athletics (track and field), multi events, Olympic Games, World Championship, European Championship, world record, outstanding athletes
|
|
|
Information resources in athletics (track and field)
Šíp, Ondřej ; Boudová, Lucie (advisor) ; Šidlichovská, Zuzana (referee)
The aim of my thesis is to analyze information resources in the field of light athletics, to describe its content, structure, tools and specifics. Resources for public in general and for groups involved in light athletics (athletes as well as trainers) are discussed in detail. Thesis describes short history of athletics, its development from ancient times and the analysis of the most important athletics portals.
|
|
|
Marketing communication in athletics
Procházka, Michal ; Novotný, Jiří (advisor) ; Farská, Karolína (referee)
Sports have become economic activity. Marketing, especially marketing communication has played an important role in its shift from pure nonprofit basis to more commercial character. The thesis examines development of communication in one of the sports, athletics (track & field) in the Czech Republic (CR). In terms of narrow approach to marketing in sports it focuses on these subjects - Czech athletic federation, meetings in the CR, Czech athletes. It analyzes level of communication, suggests solutions to improvement of athletics` status in the Czech Republic using promotion. It is one of the first sources of marketing communication in given sports branch.
|
guest ::
