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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
iBeacon - New Technology in Retailing and Tourism
 KŘÍŽOVÁ, Tereza
The purpose of this bachelor work is a proposal for the use of iBeacon technology for a specific subject and the subsequent costing for implementation of this technology. The particular purpose is the analysis of IBeacon technology focusing on the sector of trade and tourism. The academic part is dedicated to the description of iBeacon and analysis of potential uses in trade and tourism; it includes a comparison with other technologies, acceptance of the innovation by customers and specifications of selected technologies used in examined sectors. Practical part consists of five case studies. A proposal for the implementation of this technology in city of Pisek is put together based on the obtained information. Part of the thesis is a calculation that enumerates expenses for the implementation of the concept for one year and a list of potential benefits for the city.
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