National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Význam Slováckých slavností vína pro rozvoj regionu
Uhlířová, Tereza
The bachelor thesis focuses on the Slovacko Festival of Wine and Open Monuments in Uherske Hradiste ("Slovácké slavnosti vína a otevřených památek v Uherském Hradišti"). The aim of the thesis is to evaluate the importance of the wine festival for development of the region and to provide some recommendations in order to eliminate possible negative impacts and to increase the number of visitors as well as the benefits of the event. To achieve this objective, the main methods used were primary marketing survey and secondary marketing research. The conclusion contains several proposals and recommendations to improve the satisfaction of visitors, locals, administrators, regional sellers, but also of other entities that are affected by this event.

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