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Modernizace a transformace Tesco expres Brno Malinovského na 24/7 automatickou prodejnu
 Davaakhuu, Žargalmaa
Davaakhuu, Ž. Modernization and transformation of Tesco Expres Brno Mali-novského to 24/7 automatized outlet. Bachelor thesis. Brno: Mendel University, 2023. This bachelor thesis is focused on the analysis of in-store marketing in a gro-cery shop Tesco Expres Brno Malinovského. The main aim of the thesis is to evalu-ate the possibilities and propose recommendations for the modernization and transformation od the store to a hybrid mode in order to increase sales. To achieve the determined aims the study combined benchmarking, qualitative and quantita-tive techniques including questionnaire inquiry, personal visits of two stores and interview with the manager, employees and customers of the shop. The question-naire survey assesses 101 respondents. Based on the evaluated survey layout, rec-ommendations were suggested, including a new layout of the property and an ar-rangement of the range of products.
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