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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Audience preferences of the target group 65+ in the years 2011-2014 on the ČT1 and ČT2 channel
 Slivoňová, Juliána Silvie ; KOPECKÝ, Čestmír (advisor) ; MYSLÍK, Václav (referee)
The content of this work is to define the relationship between viewer and TV broadcaster, to clarify the issue viewer's groups, with emphasis on the target group 65+. It is also trying to disprove the stereotypes that this target group is represented, as well as to map the preferences of the audience at the first and second channel of Czech Television and genre to classify the most successful programs in terms of the senior audience.
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