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Průzkum odbytu zahradnické techniky
Maternová, Monika
When selecting garden machinery, important criteria must be taken into account. This bachelor thesis is focused on the analysis of requirements and expectations of the customers related to the selection of mowers. The thesis moreover analyzes customers preferences for equipment, focus and usage intensity of mowers. The first part of the bachelor thesis is focused on introducing the basic types of garden technology, trends in development and recommendations for selection of mowers. The results of the research, processed in the form of graphs with comments, are presented in the second part. The basic results include information about customer preferences in decisions before they make a urchase, user preferences in sales, what mowers customers really prefer, which manufacturers are most popular, where the customers usually buy them, or what are the most important opinions of sellers.
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