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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Marketing strategy of fashion brand Oysho in case of potential entry to Czech market
 Coufalová, Klára ; Chylíková, Hana (advisor) ; Jakešová, Patricia (referee)
The bachelor thesis is dedicated to marketing strategy of spanish fashion brand Oysho. The main goal is analysis of company's current marketing strategy, ist marketing instruments and suggestion of Oysho's possible entry strategy to Czech market. At first chapter are defined theoretical terms related to marketing. Second chapter explores company's history and progress following with analysis of Oysho's marketing strategy. Following chapter studies marketing strategy of Italian rival brand Intimissimi. Based on questionnaire survey and SWOT analysis at final chapter is carried out evaluation and recommendation on Oysho's possible entry strategy to Czech market
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