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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Diagnostika motoru Škoda 1,4 MPi
 TRNKA, Jaroslav
The bachelor's thesis deals with engine diagnostics od Škoda Fabia 1st generation vehicles with a 1.4 16 V 55 kW petrol engine, MPi injection and the BKY engine code. The diagnostic measurement was performed on two vehicles, which differ in the work according to the colour of the body. The first chapter describes the diagnostic equipment used in vehicle repair and maintenance. The next chapters deal with the goal and methodology of the bachelor's thesis, ending with the results, discussion and conclusion.
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Communication Strategy of Škoda Fabia Range
 Trnka, Eduard ; Halík, Jaroslav (advisor) ; Filip, Petr (referee)
This diploma thesis deals with the issue of marketing communication of Škoda Fabia third-generation cars. It is focused on previously unused, yet a very convincing sales argument, that enables a complex quantification of expenditure related to the car ownership. The tool is known as TCO (Total Cost of Ownership) and it has been mostly used by large corporate fleets so far. One of the aims of the thesis is to analyse competitiveness of the Fabia model from the viewpoint of the TCO indicator. This analysis is implemented by means of a specialized tool CarCostExpert by EurotaxGlass´s. A concept of communication strategy based on TCO will be suggested according to its comparison with competitors and interviewing sales network. An estimation of financial potential of the suggested solution as well as analysis of related threats and opportunities are constituent parts of this concept.
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