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Strategie rozvoje kongresového a veletržního cestovního ruchu v Brně
Savićová, Simona
SAVIĆOVÁ, S. Strategy of Congress and Trade Fair Tourism Development in Brno. Diploma thesis. Brno: Mendel University in Brno. 2015. The aim of this diploma thesis is to analyze actual state of congress and fair tourism in Brno and to recomend strategic alternatives. For finding the results there was used secondary data and qualitative research which consisted of questionnaires with three key groups of respondents. The current organizers of congress and conferences in Brno, the congress hotels and the organizers, who made or used to make an event in Brno in the past, but then have changed the location for their event. The thesis is divided into theoretical part, methodology of the research, the analysis of the current state and strategic alternatives recommendation. The result shows that the main weaknesses of the city are: bad transport to the city, an absence of relationship between the city and the event organizers, lack of conference buildings, not enough of flights coming to Brno, low international awareness about Brno, insufficient modern Brno´s traid fair pavilions and high temperature in the center of the city during summer. For these problems were strategic alternatives made. In discussion, the last chapter, the results will be discussed and the improvement recommendations suggested.
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Česká centrála cestovního ruchu - CzechTourism and its activities in the countries of Latin America
ŠKRLETOVÁ, Iveta
The aim of this thesis is to deal with the organization called Czech Tourism Authority - CzechTourism and its activities in the countries of Latin America. The first part presents the CzechTourism, it describes its origin, status, target and major tasks. Simultaneously, organizational structure, economic activities are explained, focusing on marketing activities based on the described conceptual and strategic documents. The following part is devoted to activities which the CzechTourism agency develops toward Latin America and in its Hispanic and Lusophone countries. The detailed overview of the activities that are mainly carried out by the foreign CzechTourism representative agency in Mexico is given next. All activities are used by CzechTourism for promoting Czech Republic, as an attractive destination for travelling in this region. The thesis also includes the assessment of market which is represented by given geographic area. Finally, the thesis evaluates the importance and potential benefits of these activities for their mutual relations in tourism.
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Comparison of tourism management in Český Krumlov and Jindřichův Hradec and design of the Destination Management Company
ŠKRLETOVÁ, Iveta
This thesis is focused on comparison of tourism management in destinations Český Krumlov and Jindřichův Hradec, on revealing weaknesses, finding examples of good practice and designing the Destination Management Company at the local level. The analytical part deals with analyzing internal and external factors of destinations Český Krumlov and Jindřichův Hradec and identifying appropriate strategies. In the synthetic part was carried out design of the Destination Management Company for the destination Jindřichův Hradec. Part of the project is financing plan.
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The destination management in the region Plzeň
FRYČOVÁ, Martina
The diploma work deals with the destination management of Pilsen region. First part of my work describes the theoretical solutions. The diploma work continues with collection and analysis of primary and secondary date. In this part is possible to find the informations about conditions for development of tourism, about the methods of marketing diversification of pilsen tourist region, there are the organization of destination management of Pilsen region and the individual activities executing with this organization. The following part is considering with evaluation of gathered informations, recapitulates activities executing within destination management of Pilsen region and inquire current controling of destination.The diploma work also offers a group of steps for improvement of destination controling of Pilsen region as an important destination of tourism.
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