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The Czech Market of Hobby Markets from the View of Consumers
 Němečková, Tereza ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis is focused on the Czech market of hobby markets from the view of consumers. The work is divided into four parts. The first chapter looks into the behaviour of consumers and the process of market segmentation. The second part is about three biggest companies on the Czech hobby market, which are Hornbach Baumarkt CS, OBI and Bauhaus. The third chapter is focused on the company Hornbach Baumarkt CS and its private labels. The last part comprehends my own research in front of one of the shops of Hornbach Baumarkt and is targeted on the typical consumer of this shop, his knowledge of the competition and services from Hornbach. The output of this work is a concept for the company Hornbach, how they should communicate with their consumers.
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