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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Pricing and accounting methods of discounts selected in Škoda Auto a. s.
 Novák, Daniel ; Wagner, Jaroslav (advisor) ; Burešová, Veronika (referee)
This Bachelor thesis is focused on price quoting issues and describes the method of the discount accounting. It shows how to set a suitable price of a product in its life cycle and also suggests what techniques are convenient to use to find out the behaviour of a customer in the future. In the practical part there is a procedure of planning a new product foreshadowed and also the price strategy corresponding with the product which is based on the product's characteristics gained. The thesis then deals with discounts as a tool of supporting the sale and suggests their proper entering into accounts in the company accounting.
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