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Contribution of important event for development of turism in České Budějovice
ZEMANOVÁ, Veronika
The aim of my thesis is to evaluate the impacts and benefits of selected events in the tourism businesses in conjunction with the anniversary of the founding of the Czech Budejovice. Based on the findings, create the draft of recommendations to enhance cultural and culture tourism in the Czech Budejovice. To fulfill the objectives was executed the situation analysis of offered cultural and social events in Czech Budejovice in the form of secondary data, primary data were obtained by quantitative research. Quantitative research was conducted by questionnaire, the results of which are processed by the work of graphic and written representa-tions. Results of research and analysis are evaluated in the synthesis of the results and knowledge. Achieving this goal also contributed to the study of literature and other sources.
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Business Plan for the Establisment and Development of the Company focused on Increasing Finacial and Econominal Competences.
Škramlíková, Renata ; Stejskalová, Irena (advisor) ; Zemanová, Veronika (referee)
The aim of my final thesis is to create a business plan in order to found a new company called EkonomLife s.r.o. The company will primarily provide training and education to increase financial literacy of population of South Bohemia. In the theoretical part of the thesis, I describe basic segments of the business plan and explain the area of education specializing in finance and financial literacy. In particular, I focus on the game "VirtuLife", which is a crucial instrument for teaching financial literacy and at the same time a marketing instrument suitable for communication with target groups of clients of the new company. In the practical part of the thesis, I analyse internal and external environment of the company and I suggest convenient sales and marketing strategy based on the previously collected data. At the same time, I evaluate financial possibilities of the company by compiling a founding budget. At the end of my work I come to a conclusion that foundation of such company is very risky at this time and it would be better to find different ways how to address potential clients.
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