|
|
Challenges of CSR for retail chains in terms of responsible purchasing of raw materials
Haluzová, Michaela ; Zadražilová, Dana (advisor) ; Mikoška, Pavel (referee)
The thesis deals with the issue of corporate social responsibility (CSR). Specifically, it focuses on responsible purchasing of raw materials for the production of private labels products. The way to achieve the sustainability of private labels is explaind on the example of Ahold Czech Republic. The thesis is divided into two parts. In the theoretical part, the author explains basic definitions and concepts of CSR, and also deals with the reporting of the results of CSR activities. In the practical application, the author introduces critical commodities together with its environmental, social and economic risks, which are connected with irresponsible and unsustainable way of cultivation. An essential part of the work is the introduction of certification systems that provide certification for farmers and other supply chain actors. Certification guarantees sustainable cultivation. In the final part of the work the author compares the process of individual and group certification and proposes a tangible advantageous solution for Czech suppliers.
|
|
|
Acculturation of Expatriates in the Czech Cultural Environment
Gärtner, Michal ; Drbohlav, Dušan (advisor) ; Dostál, Petr (referee) ; Zadražilová, Dana (referee)
Acculturation of the sample of expatriate senior managers - sojourners working in the Czech Republic was studied using structured longitudinal survey. Quantitative analysis of the survey data was supported by qualitative analysis. For comparison, the process o acculturation was also investigated in the sample o immigrant senior managers to Australia. Major aim of this research was, apart from gaining theoretical knowledge, an attempt to better understand the process of cultural adaptation of sojourners - senior managers responsible for the transfer of management know-how to companies in the Czech Republic in order to improve their competitive advantage. The success of adaptation of sojourners - senior managers in the Czech Republic was studied using indicators of adaptation success (Reflective Effect Indicators-REI) including Goldberg's General Health Questionnaire (GHQ) and satisfaction scales. Research was longitudinal, the first interview was conducted about six months, and the second interview was conducted about eighteen months after arrival of investigated subjects into the new cultural environment. The results indicate that acculturation of sojourners in the Czech Republic proceeded, as is the case in other cultures, according to the Hofstede's acculturation "U" curve. Acculturation was...
|
|
|
The role of the institutions in the process of formulation of the renewed sustainable development strategy (2006)
Škrábalová, Lenka ; Rovná, Lenka (advisor) ; Urban, Luděk (referee) ; Zadražilová, Dana (referee)
The aim of the disseration is to assess the participation of institutions in the process of the formulation of the EU Sustainable Development Strategy and to find out, which of the institution was mainly responsible for leadership in strategic management towards the sustainable development EU. The participation of institutions in this process was analysed from the point of view of main integration theories (intergovernmental and supranational) and by the application of the model of formulation of strategy (Continuous Improvement Approach to Managing Sustainable Development). The main aspect of this dissertation was to analyse the practical realisation of sustainable development at the EU level as well as to observe various actors which were involved in the process of preparation of the EU Sustainable Development Strategy. The method of analysis was analytical and narrative case study design. The research was embedded in the context of enforcement of sustainable develoment policy at the EU level.
|
|
|
Intercultural Training Methods
Matysová, Kamila ; Zadražilová, Dana (advisor) ; Klosová, Anna (referee) ; Bedrnová, Eva (referee)
Goal. The goal of the following study is it to propose educational measures in readiness for the methods of intercultural training at the Faculty of International Relations of the University of Economics Prague based on revealed cultural attitudes of the students studying International Trade to chosen ethnic, national, racial and religious groups (also called categories). In particular, the goal is it to detect explicit and implicit attitudes and related prejudice, stereotypes and experienced emotions of the students studying International Trade (IT) at the University of Economics Prague to/against 17 (respectively 20) chosen categories; to evaluate its magnitude for business practice and economy; and to propose appropriate measures for intercultural training. Sample and conditions. 167 students of International Trade from The University of Economics Prague took part in the first study. For measuring magnitude of the determinants of explicit attitudes 166 members of common population were questioned. Another 293 students were questioned in the first study and altogether 460 students took part in the second study. There were used the Bogardus social distance scale as a measuring psychological technique for explicit attitudes and prejudice, the syllogisms aptitude tests as a measuring tool for implicit attitudes and prejudice and the open questionnaire for stereotypes. Hypotheses. The following hypothesis was settled in the first study: Attitudes of the IT students have specific features, on the one hand, they differ from the attitudes and prejudice of common population and on the other hand, they have relation to the status of the perceived national, ethnic, racial and religious groups. There were tested 24 zero, working hypotheses. The first 17 working hypotheses are related to the relationship between the memberships in the two observed populations and the expressed explicit attitudes and prejudice. The next 6 hypotheses are connected to the attitudes of the students to occidental nationalities, to the Ukrainians, Russians, the Mongols and Moldovans, to the Slovaks and Czechs, Arabians and Muslims. The last working hypothesis is related to the relationship between explicit and implicit attitudes to and prejudice against Roma minority and Muslims. The following hypothesis was settled in the second study: Stereotypes of the observed population refer to the real existing intercultural differences, experienced emotions and projected cultural complexes. There was tested a working hypothesis related to the dependence between prejudice and stereotypes. Statistical analysis. The data were analyzed by the chi-square test and the strength of the relationship was measured by Cramér V. Furthermore agglomerative clustering by nearest neighbor method was applied and the results were presented as a horizontal dendrogram. Results. The results of the first study are well fitting the settled hypothesis. International Trade Students have relatively less prejudice comparing to the common population, it is influenced by their age as well as by their academic degree. There were identified several clusters of categories, that show similar attitudes. The students have positive, but not identical attitudes to all occidental categories, the same attitudes to the Ukrainians and Russians, Arabians and Muslims. The most favored national group are the Slovaks and the most prejudiced ethnic group is the Roma minority. There is dependence between explicit and implicit attitudes. The results of the second study are well fitting the settled hypothesis. Stereotypes of the observed population refer to the real existing intercultural differences as well as to experienced emotions and projected cultural complexes. The dependence between explicit stereotypes and explicit prejudice is caused by positively connoted attributes. Proposed educational measures for intercultural training are discussed in the study illustrated with examples of optional course 2OP321 Effective communication in English. Limits. Bogardus social distance scale is mostly focused on the behavioral component of the explicit attitudes, which does not necessarily mean an equivalent behavioral action.
|
|
| |
|
|
Business plan for establishing a shop with handmade clothes and accessories
Savincová, Michaela ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
This Bachelor thesis is a business plan for establishing a shop with handmade clothes and accessories, which I want to implement. In the theoretical part I will describe the form of business, visions and objectives of the company. I will focus on sales numbers textile industry in the Czech Republic, the specifics of the Czech textile industry and the legislative regulations which apply to this industry. In the practical part I will use the tool LEAN CANVAS, which is suitable for clarification of the key points before starting a business. Furthermore, I will do analysis of competitors and suppliers of textiles I will describe my marketing strategy. In addition I will write about the implementation of my plan, the price calculation and the financial analysis. The last point will be the risk analysis. In conclusion I will answer the questions mentioned in the introduction. Afterwards I will a decision whether to implement this business plan.
|
|
|
Business plan for the setup of the franchise branch store for providing financial services
Křesťan, Tomáš ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
The aim of the thesis is to present a realistic business plan for providing banking service and independent financial advisory. The thesis shows the collaboration possibility of multinational corporation UniCredit Group, renowned Czech company Partners Financial Services and the flexibility and motivation of a small local start-up. This is possible thanks, franchising, a specific form of entrepreneurship, which the thesis describes in general and also in a specific situation of the given business plan, of the local franchise branch store PM Nymburk s.r.o. Business plan itself shows specifically the setup of the company, procedures, summarizes the risks and confirms good projection of the economical success.
|
|
|
Italy - the potential market for further foreign expansion of the Storyous company
Hlubučková, Alena ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.
|
|
| |
|
|
Business plan. Business in the area of cultivation and processing of lavender.
Třešňáková, Karin ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
This thesis is focused on the business plan in the cultivation and processing of lavender. The aim is to determine whether the plan can be implemented profitably. In the first part, I deal with the formal requirements of business plan, its simplified form LEAN CANVAS, SMART method for determining targets. Another chapter is a marketing strategy and marketing mix. Following the financial plan, which is divided into an optimistic and a pessimistic variant. The second part describes the history of growing lavender, its healing powers and possibilities of use. The third part, its own business plan.
|
guest ::
RSS feed.