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Imaginary friend
ZBOŘILOVÁ, Lucie
This work deals with the phenomenon of imaginary companions that occurs in some preschool children. Its aim is to look into this issue, bring it closer and highlight its diversity. The theoretical part deals with the developmental specifics of the pre-school period, the game in general with a focus on symbolic play. In the context of the symbolic game, it is specifically the phenomenon of the imaginary companion. In the practical part, based on the analysis of interviews, the thesis tries to point out topics that are common to more imaginary companions, as well as those that are rather exceptional.
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Proposal of the Marketing Mix for the System SMSbrána
Zbořilová, Lucie ; Švrček, Ondřej (referee) ; Mráček, Pavel (advisor)
The subjekt of the master’s thesis „Proposal of the marketing mix for the system SMSbrána“ is to define individual instruments of the marketing mix with an focus on the marketing communication on the internet and it’s use for the system SMSbrána. The thesis consist of free sections. The first part explains the basic concepts of marketing mix, on which is the second part based. I have done an analysis and product specification in the analytical part. This helped me to define main shortcoming of the system. I proposed recomendations to eliminate shortcoming in the third part.
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