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Alternative Chanels of Distribution in Modern Retail Banking
Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
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Reviews of Financial Situation and Proposals with Focusing on Investment
Lorenc, Jan ; Vytopilová, Renata (referee) ; Kocmanová, Alena (advisor)
The thesis is focused on evaluating the performance of company with using selected indicators of financial analysis. The first part introduce the company ANA-AQUALINE Ltd. over the period 2007-2009. In the second part is explained the financial analysis from a theoretical point of view and in the next part is implemented theory in practice. The last part describes the proposal of investment, which should help improve the economic and financial situation.
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Alternative Chanels of Distribution in Modern Retail Banking
Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
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|
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Reviews of Financial Situation and Proposals with Focusing on Investment
Lorenc, Jan ; Vytopilová, Renata (referee) ; Kocmanová, Alena (advisor)
The thesis is focused on evaluating the performance of company with using selected indicators of financial analysis. The first part introduce the company ANA-AQUALINE Ltd. over the period 2007-2009. In the second part is explained the financial analysis from a theoretical point of view and in the next part is implemented theory in practice. The last part describes the proposal of investment, which should help improve the economic and financial situation.
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