|
|
Comparison of Marketing Conceptions of Czech Davis Cup Team and Czech Fed Cup Team
Kacetl, Michael ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Název: Komparace marketingových koncepcí českého Davis cupového a Fed cupového týmu Cíle: Hlavním cílem je porovnání dvou téměř stejných marketingových celků jako jsou akce českého Davis cupového a Fed cupového týmu, které mají podobnou marketingovou koncepci, avšak v některých bodech, především kvůli působení vnějších vlivů, se liší. Práce bude zaměřena hlavně na porovnání marketingových koncepcí, především marketingových mixů, s ohledem na cílové skupiny konečných zákazníků. Na základě porovnání obou marketingových koncepcí a vypracování SWOT analýzy budou zjištěny slabé a silné stránky, příležitosti a hrozby obou týmů, které budou srovnány ve SWOT maticích. V závěru budou navrženy možné kroky ke zlepšení stávající situace. Výsledky: Po důkladné popisné analýze, komparaci a vypracované SWOT analýze a díky vhodnosti použitých metod, budou navrženy konkrétní úpravy jednotlivých složek marketingového mixu i celkové koncepce vedoucí ke zlepšení hospodářských výsledků týmu i celé akce. Výsledkem nebudou pouze kroky ke zlepšení situace, ale i pomocí SWOT matice vyjádřené hlavní rozdíly mezi oběma týmy, které pomohou čtenářovi lépe proniknout do současné situace obou týmů. Metody: V práci jsou použity metody popisné analýzy, která čerpala především z analýzy zdrojů. Zkoumala a popisovala, především...
|
|
|
Management of sport events - Junior Marathon
Fencl, Michal ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Sport event management - Junior Marathon Objectives: The main objective of this thesis is to suggest some improvements for next years of Junior Marathon based on analysis of Junior Marathon 2014. The other objective is to prepare a manual for organizing this event in 2016. Methods: In this thesis were used following methods: qualitative interviews with the race manager Bojan Nankovič, analysis of documents and case studies. The interview was unstructured with previously known issues. Further was used analysis of secondary data - PIM's company internal materials. After that followed personal observation of Junior Marathon with investigation of whole event. Results: The main results of this thesis are suggestions for improvement of the event based on its analysis. These recommendations can be used also for similar sport events. For instance were detected cheating participants which leads to advice race managers to supervise racers identities. To add, it is highly recommended to improve accompanying activities. The last proposal suggests more effective communication with high schools. Keywords: running, secondary school, race, PIM (Prague International Marathon)
|
|
|
Sale support of adidas products
Štáhlová, Zuzana ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Sale support of adidas products Goal: The aim of the bachelor thesis is the analysis of sales support adidas products, which takes place in the two largest and most important running races by RunCzech project. The second aim is to create proposal for sale support in 2015. Methods: In this thesis was used the qualitative analysis - form of case study. All information about sales and registered runners were obtained by analysing documents. The dependence between results on sales and participants was determined by correlation analysis. Results: The result of this bachelor work is new and modified proposal of sale support in 2015, which is based on the knowledge and results of sale support in 2014. Analysis of sales support in 2014 revealed its target groups, marketability of goods, resulting sales and failings as well. These reveals were used for adjust of sales support in 2015. The major changes will be in adding more attractive forms of sales support and changes in selling products range. Key words: event marketing, promotion, analysis, marathon.
|
|
|
The marketing plan of fitness center Expreska Jiřího z Poděbrad.
Štěchová, Kristýna ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: The marketing plan of fitness center Expreska Jiřího z Poděbrad. Objectives: The main aim of the dimploma thesis is to construct a marketing plan for fitness center Expreska Jiřího z Poděbrad for the year 2017. The proposed marketing strategy, including the implementation plan will be directed to achieve marketing and business goals of the organization. Methods: For analysis of the microenvironment is used Porter matrix. Analysis of macroenvironment is done with the help of PEST analysis. For the analysis of competition is used marketing mix. The criteria of marketing mix are score and they are assigned to the appropriate weight. Already mentioned methods will form the basis for the creation of a SWOT analysis. Within Ansoff matrix is determined by the marketing strategy, which is supported by the research of customer satisfaction. Results: The result of this work is complete marketing plan of Expreska Jiřího z Poděbrad for the year 2017, which includes the necessary requirements and can serve as a tool for achieving the goals of the organization. Keywords: Marketing plan, Marketing mix, SWOT analysis, Marketing research, Marketing goals, Marketing strategy, Expreska JZP
|
|
|
Proposal of advertising concept for sport hall TJ Sokol Praha Vršovice
Pelikán, Lukáš ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Proposal of advertising concept for sport hall TJ Sokol Praha Vršovice Objectives: The main aim was to colect information about using advertising space in sport halls in top leagues in Czech republic and then build an advertising concept for sport hall TJ Sokol Praha Vršovice based on collected data. Methods: There were used both methods of analysis qualitative and quantitative - observation, document analysis, interview. Results: The results of a repeated analysis showed an advance in use of advertising space in handball sport halls. Collected data were compared to advertising space options of chosen sport hall. The result was advertising concept regarding to options of chosen sport hall and financial opportunities of team. Keywords: handball, sport hall, advertisement, sport advertisement, advertising concept
|
|
|
Corporate identity of Water Sports Club, z. s.
Zvelebilová, Kateřina ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Corporate identity of Water Sports Club, z. s. Objectives: Aim of this thesis is analysis of Water Sports Club association's contemporary corporate identity. On the basis of that analysis here will be created offers and recommendations to improve global corporate identity of organization and its image in general. Methods: In the thesis were presented special methods of qualitative research. I've used theoretical knowledge and information which I've found with the help of selected researching methods as the foundation for the contemporary documents' analysis and global corporate identity. Collection of the necessary information was made via depth non-structured conversation with the association's chairman and focus group which consisted of association's internal members. Results: The result of my doctoral thesis is analyzing the surroundings of the association. Alongside were created recommendations and ideas to improve corporate identity of the organization which would positively effect on the association's image in general. Keywords: public relations, corporate identity, SWOT analysis, Water Sports Club, z. s.
|
|
|
Power Plate Center's Marketing Communication
Ctiborová, Martina ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Power Plate Center's Marketing Communication Objectives: : The objective of this diploma thesis is to discover the present state of the marketing communication of the sport institute Power Plate Center in Jungmannova street in Prague both in the customers view and also in the view of the company itself. On the basis of the gathered data then evaluate, eventually suggest the improvement of the current marketing communication. Moreover, by the aid of this data also suggest the marketing communication aimed at view potential clients. Methods: The quantitative method of the data collection by questionnaire and the qualitative method of data collection with the help of the depth interview was used in this work. The results were illustrated by tables, texts and graphs. Results: After the evaluation of the results, several faults of the Power Plate Center's communication with their customers were found best. In the synthetic part some recommendations were made, which could lead it the improvement of this marketing communication. Keywords: Marketing communication, communication mix, marketing research, questionnaire, depth interview, Power Plate.
|
|
|
DEPENDENCY OF MARKET VALUE OF A TEAM ON THE RESULT ACHIEVED AT THE SYNOT LIGA
Zátopková, Kamila ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Dependency of market value of a team on the result achieved at the Synot liga Objectives: The aim of this work is to determine the departmente of the market value of the teams which take place in the Czech Top Football league and their achieved results in this competition. Market value of the team is given by a sum of market value of all its players, regardless of their taking part in the match or not. It's put into the kontext with the final result in the league, which is expressed by a total sum of the gauner points. The partial aim is to determine effectiveness of these teams (expressed by total market value of the team) and the total sum of the points achieved in the competition Methods: Regressive and correlative analysis was used for determination of the dependence in the practical part of my research. Regressive analysis was taken from the assumption of free dependence. In this case the aim was to identify the degree of its intensity. So this is the way how the assumption that total market value of the team has certain influence on the achieved result in the league was checked. Results: In the results you can see characteristic and may be big influence of the market value of the team on the achieved result in the league. The value of correlative coefficient for the previous 9 sport...
|
|
|
Pilsner Urquell sponsorship of Czech ice hockey national team
Šenkárčin, Jakub ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Pilsner Urquell sponsorship of Czech ice hockey national team The Objective of the Thesis: The goal of this thesis is to create a comprehensive proposal of partnership activities between Pilsner Urquell and the Czech national ice hockey team for the 2016/2017 season. The conclusions and recommendations of this thesis are based on a thorough analysis of the same partnership in the 2014/2015 season within the frame of ICE HOCKEY campaign. Method: There were multiple methods of qualitative analysis used in the research section of the thesis. The relationship between both the sport association and Pilsner Urquell was analysed using a case study, document analysis and direct observation, with communication campaign as well. The data collection process was facilitated by a structured interview with the marketing department of both sides. Results of the thesis: The outcome of this thesis is a comprehensive proposal of a PR campaign for the 2016/2017 ice hockey season. The proposal includes concrete communication measures and initiatives that establish the partnership between the Czech National Ice Hockey Team and the Pilsner Urquell company. All individual initiatives are described in terms of their mission in the context of the overall partnership, the steps required to their realization, and...
|
|
|
Corporate identity of TK Most
Čechová, Karolína ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Corporate Identity of TK Most Objectives: The objective of this work is to create the list of recommendations that lead to improvement of corporate identity of TK Most. Methods: Method of non-structured interviews with players of the club, SWOT analysis. dates analysis and participant observation made by myself were used for corporate identity analysis and subsequently proposed recommendations. Results: It was revealed that corporate identity of TK Most has a couple of weaknesses. It negatively influences image of the club in eyes of players. Respondents agreed on three main areas that are essential for improvement of corporate identity of the club. Those factors are communication, organization and club facilities. As a solution, there was made a complex project of recommendations focusing on individual parts of corporate identity. Keywords: tennis, corporate identity, corporate design, corporate communication, corporate culture, corporate product, corporate image
|
guest ::
RSS feed.