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Complex of methods for effective entrepreneurship of SMEs in the cultural sector
Dostál, Petr ; Kislingerová, Eva ; Pešek, Ondřej ; Horný, Stanislav ; Surynek, Alois ; Jarošová, Eva ; Srpová, Jitka ; Misař, Jan ; Svobodová, Ivana ; Boukal, Petr ; Vávrová, Hana ; Scholleová, Hana ; Mullerová, Jana ; Sieber, Patrik ; Sieber, Martina ; Vondra, Zdeněk
Základním cílem předloženého souboru metodik je poskytnout sektoru kultury nástroje, které umožní zlepšit řídící činnost především malých a středních organizací, ale zároveň se zlepší i možnosti trvalého a systematického rozvoje a transparentnost v komunikaci kulturních organizací, památek, orgánů státní správy a samosprávy, donorů a dalších, které jsou cílovými skupinami metodiky.
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The specifics of realization of a photographic exhibition
Kratochvílová, Aneta ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This thesis deals with specifics of realization of photographic exhibitions and their impact on the general production chain . The theoretical part contains a general description of the production chain of photographic exhibitions , as well as a detailed description of each type of photographic exhibitions and their progress in their organization . The practical part describes the application of this chain on our project Humans of Economics, which is mainly focused on the steps of its creation and implementation.
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Wide Sound and its uses.
Majstr, Jan ; Vondra, Zdeněk (advisor) ; Kozl, Martin (referee)
This bachelor thesis theoretically defines and practically examines wide sound. This term is thought of as the widening of the perceived stereo field of an audio recording. The thesis aims to compare the most common methods of obtaining a wide stereo field based on metrics defined in the introduction to the thesis and subsequently to provide a recommended approach to achieving a wide stereo field taking into consideration the attributes and restrictions of the reader. The theoretical definitions of basic acoustic principles and sound as a physical entity will be presented in the theoretical part of the thesis. Within the practical part of the thesis the reader will find typical methods of creating a wide stereo field executed and monitored. The conclusion of the thesis will compare the individual methods and will provide the recommended approach to achieving a wide stereo field.
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Production of popular music using virtual instruments
Mottl, Jaroslav ; Vondra, Zdeněk (advisor) ; Doškář, Josef (referee)
This thesis deals with technological possibilities of music production with virtual instruments, it as well shows replicable method which the reader can use to create their own composition. In the theoretical part, technology which is used to create music with virtual instruments is explained. Practical part consists of the manual which shows how to produce this type of music accompanied with audio appendix.
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Design of a website for the leisure time organization based on HCD methods
Kodetová, Terezie ; Vondra, Zdeněk (advisor) ; Dědic, Filip (referee)
The present bachelor thesis looks into the use of Human-Centred Design methods for creating a website for the Luka nad Jihlavou Scout Center. The aim of the thesis is to design implementation of a website and to create a website prototype using methodology developed by the IDEO company and then to assess whether this methodology is suitable for leisure time organisations. The work includes a description of the particular leisure time organisation. The process of carrying out user research, an ideation workshop and user testing together with the obtained results is also presented here.
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The effect of the clame "superfoods" in consumer behaviour
Neťuková, Markéta ; Vondra, Zdeněk (advisor) ; Pešek, Ondřej (referee)
The master thesis is concerned with the effect of the clame superfood and its impact in consumer behaviour. The aim of this thesis is to find out how consumers perceive the phenomenon of superfoods and how this claim effect their consumer behaviour. The theoretical part of the thesis defines and explains the terminology related to the key term superfoods such as functional foods, superfruits and organic foods. Subsequently the thesis edentifies the rules of a food labeling with the emphasis on health and nutrition-related claims. The thesis then examines the recent development of the superfoods market with its trends either from the local and the global point of view. The theoretical part is ended by the analysis of the methodology The Six Elements of Superfruits Success, which defines the six elements leading to a successful business strategy in a field of superfoods industry. The empirical part of the thesis shows the survey results of the effect of the clame superfoods and organic foods on products and its impact in consumer behaviour in the Czech Republic. The thesis then deals with the case study Jeřáb (a product containing a superfood). The thesis draws up a draft proposal for a new communication strategy of Jeřáb with the emphasis on the fact that Jeřáb is a product containing a superfood.
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Principles of communication in the Czech music industry
Jelínková, Anna ; Vondra, Zdeněk (advisor) ; Pivoda, Radomír (referee)
The diploma thesis deals with the marketing communication of Czech musicians, concretely how musicians should effectively communicate with their audience. The aim is to analyse and to create the optimal way to develop the communication of musicians within the Czech music sphere. The theoretic part aims to define the fundamental terms of this thesis. It explains terms relating to the marketing communication, communication mix, communication and media channels used in the music industry and it also defines the Czech music industry. The practical part consists of two qualitative researches regarding the communication of musicians and the audience in the Czech music industry. The results are used for creation the methodology of marketing communication including the advices and recommendations for beginning musicians. The benefit of this thesis is the application of the methodology as the reference how to communicate with the audience for a purpose of gaining and building up the audience of the musicians.
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Creative Processes in Advertising Agencies
Řebíček, Jan ; Vondra, Zdeněk (advisor) ; Troják, Adam (referee)
Author in this design-thinking based thesis examines the role and procedure of creative teams participating in the production of one of the main parts of marketing communication - the creative concept. The key output of this thesis is the assessment of optimal creative process hypothesis based on connecting both the procedural and creative view of marketing communication. In order to assess the hypothesis, qualitative research based on modelling processes and use of design techniques was conducted. The placement of creative process into advertising agency environment is based on multimedia communication dissertation. Double Diamond Process, a part of Human Centered Design methodics, was complemented by Gamestorming method to illustrate the creative process. The form of optimal creative process hypothesis is verified by dialogues with Creative Directors of various advertising agencies. As mentioned, the primary contribution of this thesis is the assessment of optimal creative process. Achieving this contribution would not be possible without connecting procedural view of marketing communication with the creative point of view and without identifying the crucial requirements which have to be met to allow the whole process to be successful. First, the thesis describes marketing communication by using the communication model, which enables clear definition of the creative team goal. That is to encode producer need into a message that will change the behaviour of their target audience. Then, the thesis follows the contract advancement through advertising agency to establish the creative team role and to assess the optimal creative process hypothesis. The hypothesis is adjusted according to findings from dialogues with creative directors near the conclusion of the thesis.
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Marketing with Youtubers
Kladivíková, Zuzana ; Vondra, Zdeněk (advisor) ; Krist, Antonín (referee)
This bachelor thesis aims at acquainting with one of the most significant marketing phenomena in recent: marketing campaings cooperating with youtubers. Also describes when and for what types of products it is appropriate to use this type of campaigns. First part of thesis points to the uniqueness of the video comparing to other formats and highlites its benefits over other media, using the human perception concept and marketign succes as a point of view. YouTube is examined as a most important current video platform and it´s reach in the czech audience is compared to the reach of czech TV stations. Second part of the thesis describes and analyzes the most popular youtubers and their video poduction, target groups and also the chracteristics of brands, who can succesfuly cooperate with yotubers to reach their marketing aims and interfere the right people. At the same time, it analyzes the already implemented collaboration and the campaigns that youtubers participated in and evaluates it´s results.
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Process organization of a professional organization Multimedia creative team
Bílková, Kateřina ; Vondra, Zdeněk (advisor) ; Lisý, Martin (referee)
Multimedia creative team (MMCT) is a students professional organization producing multimedia output for commercials. MMCT needs a new optimal process model, which would work better than the present one. To reach this goal will be used the SWOT analysis and also the experience of the author of this thesis, who is actually a managing director in this very organization. In this thesis organizations similar to this one will be described at first, then MMCT will be analyzed and afterwards all the organizations will be compared with MMCT. The practical part will design a new process model for MMCT, which will be verified by a case study. Also two persons from practice will comment this model and give some recommendations.
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