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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social networks in banking
 Vohnický, Tomáš ; Očenášek, Vladimír (advisor)
Diploma thesis is about communication activities in banking sector on social media, which are very widespread tool for marketing communications these days. The thesis is divided into two parts, theoretical part or literary research and practical part. Theoretical part describes the various social networks, including their history and functions. Most of the theoretical part is focused on Facebook. Furthermore, the theoretical part describes tools that are used in the creation of content or in analyzing the success of communication. In the practical part I will create content, one post each month. I would like to create the most relevant content that would derive from the results that I emerged from my bachelor thesis Bank and social networks. Here I analyzed the most successful content in different months on the Facebook site G2 Komerčky. At the end of each month, posts created by me will be analyzed in comparison with other posts on the site and I could confirm or deny whether it was content generated by me identified with the results of the analysis of my bachelor thesis.
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Bank and social networks
 Vohnický, Tomáš ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
This bachelor thesis is about communication activities of the bank on social networks, which are a perfect tool of marketing and communication. The thesis is divided into two parts, the theoretical part or literary research, and practical part. The theoretical part describes the various social networks, including a brief history and functionality. Then there is the view of the selected bank institution on social networks which bank uses. In the practical part in the first block are analysed communication plans for individual quarters of 2015 and then there is a look at the most successful posts. Second block analyses the customer care and how the bank communicates on selected social network with users.
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