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Financial Evaluation of Investment Project
Červenková, Lenka ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
(in English): The main goal of this bachelor work is the evaluation of the efficiency of the investment to the family passive house. The task was to identify, whether the investment to more expensive passive house is worth the expected annual savings resulting from the energy savings on heating in the passive house. The efficiency of this investment was examined on the specific case of a selected passive family house near Prague and the evaluation of this investment was done by assistance of dynamic economic methods and indicators. The first chapter of the theoretical part deals with the fundamental questions about passive houses. The second chapter is focused on investment activities and the methods and indicators of financial evaluation of investments. The practical part deals with the financial evaluation of the specific passive house itself. The indicators used for the evaluation showed, that the investment is not effective and profitable. In the end, the situation was examined, when the investment would be supported by the state financial grant. In this situation the investment to the passive house would be profitable.
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Financial Evaluation of Investment Project
Němcová, Andrea ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The Bachelor thesis deals with the topic of financial evaluation of an investment in preschool education market. Specifically it is about founding private kindergarten Zámeček. The work is divided into two complementary parts. First theoretical part deals with method of investment evaluations, determination of cost of capital and the financial plan. The second practical part deals with selected investment project which is in detail evaluated based on the theory explained in the first part.
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Financial Analysis of Selected Nonprofit Organization
Eliášová, Barbora ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The aim of bachelor thesis is a financial analysis of the biggest non-profit organization in the Czech Republic People in Need and to evaluate its current situation of financial activities on the basis of data from balance sheet and profit and loss statements in years 2008 - 2012. In the first chapter there non-profit sector in the society is described, firstly from the historical context and secondly from the perspective of goals and purposes. Indicators, which are necessary for implementation of financial analysis in the practical part are defined in the second chapter. In the practical third chapter the concrete non-profit organization People in need is described and there the outcomes from horizontal and vertical analysis are evaluated. In the last fourth chapter the financial health of organization is evaluated by means of proportional indicators autarky, profitability, liquidity, activity and indicators of financial independence.
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Financial Analysis of Family Brewery BERNARD a.s.
Polesná, Martina ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The aim of this bachelor thesis is to evaluate the financial situation of the Family Brewery Bernard corp. Financial economy of the company during the years 2007 to 2013 is here analyzed on the basis of the accounting statements of the particular company. With help of the ratio and absolute analysis the strengths and weaknesses of the company were detected. Equally important part of the thesis is the calculation and following interpretation of economic value added and IN 05 index. The final part of the work is comparison within the field of brewing, which is in the form of comparing with the Nymburk Brewery.
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Analysis of Buying Behavior of Electric Vehicles
Kolmanová, Marie ; Zvěřinová, Iva (advisor) ; Vlček, Josef (referee)
The thesis is focused on consumer behavior in relation to electric vehicles. In the beginning, the issue of alternatively fuelled vehicle is briefly introduced, including the explanation how this product is supported by the European Union. The next part is devoted to the theoretical background applied in the work. After the theoretical part, there is the literature review followed by both, the qualitative and the quantitative investigation. The results obtained were compared with the results stemming from international research projects. In accordance with the Theory of Diffusion of Innovations, the participants of qualitative survey were labelled as innovators or early adopters, for whom technical knowledge is more important. But on the other hand, for later adopters, the interpersonal relationship is more important, as they can compensate the lack of technical knowledge this way. As follows from the results of qualitative survey, decision-making connected with the acquisition of electric vehicles is influenced by the overall awareness (or knowledge, experience), then by technical characteristics of the purchase together with economic factors and by the perceived expectations of other people. Most of participants have some knowledge about electric vehicles. They often mention barriers preventing...
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Economy of Households
Vaněčková, Lucie ; Vlček, Josef (advisor) ; Sieber, Martina (referee)
(in English): The Bachelor thesis focused on analysis of incomes and expenses of employee's households in the period 2001-2011. After definition of households it deals with their incomes, which divides in terms of origin and discusses the inequallity. Expenses of households are allocated to expenditures and savings. There are observed consumptation's expenditures in terms of structure. The budget of households is defined according to typology and there are described credits. The data, which were being dealt with, are presented in analytical part. Incomes are described in terms of development in the period and in terms of structures: where the wages of emploees are zoomed. Income inequality is monitored by two factors. The structure of households is compared in the terms of time highlighting the most important changes. Household's budget compares income and expenditure in different levels and within households with the lowest and highest income of the sample.
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Communication Strategy of the Company
Doxanská, Kateřina ; Vlček, Josef (advisor) ; Forst, Václav (referee)
Communication Strategy of the Company Abstract The subject of this thesis is the communication strategy of the company SIKO KOUPELNY a. s. The thesis is divided into the theoretical and the practical part. The first part deals with theory of the issue of marketing strategy, marketing mix with a focus on marketing communication and marketing communication mix. This section is also introducing the company SIKO KOUPELNY a. s., its customer communication and use of tools of communication mix. There are included the questionnaire research focused on the communication of the company, the evaluation of results of the research and proposal of possible solutions in the second part of the thesis.
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Why Did Voucher Privatization Occur?
Kohout, Martin ; Šubrt, Jiří (advisor) ; Vlček, Josef (referee)
In this paper I try to analyze all circumstances and threads that led to voucher privatization. I try to analyze factual historical events like for example certain motions in the Civic Forum (Czech: Občanské fórum) within the frame of corporate processes. I observe the shift of power between the majority of citizens and elite and question the legitimity of decisions the leaders of the revolutionary movements make. The power shifting from an individual onto the society served me as an indicator for searching the relations that could had led to the voucher privatization. I try to understand the circle of disidents around Václav Havel and the circle of reformists around Václav Klaus from the sociological perspective and try to apprehend these from tin the light of their organization and opinion coherence. Ideological data of these two groups are compared with the meaning of the public; moreover, I do not restrict myself just to the time after the revolution. I pay attention also to the pre - revolutionary roots of certain social circumstances that influenced the public. I try to find the continuity between the time before the revolution, during the revolution and after the revolution. Naturally it made sense to allude often examples from the history of revolutionary movements. I analyzed the rhetoric...
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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Loužek, Marek (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially outlines basic marketing knowledge and after that attends to the theory of advertisement. In analytical part the work introduces marketing in entertainment industry on the example of movie industry. It examines movie success criteria, and afterwards analyzes, which factors affect the success of the movies. Finally, this work researches advertisement in movie industry.
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Marketing of non-profit organizations focusing on marketing communication of the Foundation Naše dítě
Švandová, Andrea ; Vlček, Josef (advisor) ; Trunda, Jiří (referee)
This bachelor's thesis "Marketing of non-profit organizations focusing on marketing communication of the Foundation Naše dítě" is focused on relatively new issue of using marketing methods in non-profit sector, its specifics in comparison with more common marketing methods widely applied in the profit sphere. This thesis consists of two parts - theoretical and practical. In the theoretical part the main attributes of marketing services as the scientific branch are introduced. This subject includes non-profit sector as well, which is the key issue of this thesis. This studies is also based on relating discipline social marketing, using methods and tools of social advertising, that are mentioned later. Practical part of the thesis is focused on marketing communication, specifically of the Foundation Naše dítě. key words: marketing communication, marketing services, communicational mix, non-profit sector, non- governmental non-profit organizations
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