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Martketing strategy of the Canon company in the Czech market
Vargová, Viktoria ; Cimler, Petr (advisor) ; Zeman, Jiří (referee)
The goal of this final thesis, which is broken down into 3 chapters, is the analysis of marketing strategy for the company Canon in the Czech market. Furthermore, suggested potential improvement from observed data. In the first chapter, we familiarise ourselves with the organisation of Canon and provide basic information on its history, philosophy of the company and its Corporate Social Responsibility. The theoretical section explains important terms used at work such as marketing concept, marketing mix, marketing communication and SWOT analysis. The practical section uses the theoretical section and applies said theory to the investigation of the company. In the end, there is a SWOT analysis presented by me to identify the main areas of improvement in the current marketing strategy.
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Disability pensions and survivor benefits in Czech Republic
Vargová, Viktoria ; Marek, Luboš (advisor) ; Mazouch, Petr (referee)
The graduation thesis addresses the questions of disability pensions and survivor benefits in Czech Republic. The first chapter handles the definitions of the concepts used in terms of pension insurance, the characteristic of pension system generally and the legal regulations of the contemporary system. The second chapter analyses the full and the partial disability pensions. The third chapter describes the widow's, the widower's and the orphan's pensions. The fourth chapter contains the analysis of the contemporary pension system since the implementation of the present valid legal regulation until the year 2007, with focus on disability pensions and survivor benefits. Sub chapter 4.1 contains analytical forecast of the amount spent on pensions and of the number of each type of pensioners. The fifth chapter targets the forecasting of the demographic development of the population in Czech Republic, the problems of contemporary pension system and the proposed modifications within the new reform of the pension system.
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