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Healthy lifestyle and consumer behaviour of young people
 Valentovičová, Monika ; Vávra, Oldřich (advisor) ; Tahal, Radek (referee)
This Bachelor's Thesis focuses on the issue of consumer behaviour of young generation of people in the field of healthy lifestyle. In the theoretical part, it communicates the basic terminology concerning consumer behaviour and factors influencing consumer behaviour. Moreover, there is further analysis of the terms like healthy lifestyle and healthy eating. The practical part of the thesis contains analysis of the information obtained in a questionnaire survey concentrated on the perception of healthy lifestyle by young people and their attitudes towards healthy eating and purchase of organic food.
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