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The position of Austria in the international tourism market
Šíbl, Martin ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
Diploma thesis focuses on the position of Austria as a tourism destination on the international tourism market. First chapter defines the basic theoretical terms. Second chapter includes the elemental characteristics of the territory, presents the macroeconomic indicators and the position of tourism in the national economy. Third chapter introduces the tourism analysis of Austria. This chapter summarizes the main preconditions for tourism and the analysis of incoming, outgoing and domestic tourism. The end of this chapter contains also the destination's SWOT analysis. Fourth chapter focuses on the country's competitiveness in comparison to the Alpine states and bases on the rankings and results in the TTCI and GCI indexes. Fifth chapter takes a closer look at the destination's potential for Czech customers. This chapter is based on a questionnaire survey. Last chapter contains the summaries of main Austrian tourism trends, evaluates tourism position in the economy and based on regression analysis presents the prediction of destination's tourism turnout by foreign visitors.
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The Position of South Korea in Inbound Tourism of Asia and Pacific Region
Dušková, Veronika ; Valentová, Jana (advisor) ; Machová, Božena (referee)
This diploma thesis analyses the position of South Korea in inbound tourism of macro-region Asia and Pacific. The main purpose is to evaluate the current and future potential of South Korea's inbound tourism and to define the position of South Korea in inbound tourism of the region based on detailed statistical analysis and competitiveness evaluation of South Korea. Firstly, South Korea was analysed from the political and economical perspective and later on the thesis focused on preconditions of tourism and tourist regions folowed by statistical analysis of the inbound tourism indicators. Moreover, the tourist arrivals of Czech citizens to South Korea were analysed. The competitiveness of South Korea was evaluated based on GCI and TTCI indexes. Lastly, the future development of international arrivals to South Korea was predicted based on regression analysis.
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The sharing economy, its analysis and influence on tourism
Náprstková, Zuzana ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The aim of the bachelor thesis is to analyse the impacts of the sharing economy on tourism and on the marketplace. The partial aim is to propose measures which would improve the sharing economy and its operations. The first chapter focuses on tourism, its characteristics, place in the economy and on new trends in tourism. The next chapter presents the sharing economy as a global phenomenon, describes its main characteristics and states the reasons why the sharing economy has developed. Then an analysis follows, firstly of the positive, then of the negative impacts on the participants, tourism and the marketplace. The last chapter proposes regulations which would prevent the negative impacts of the sharing economy.
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Comparison of selected accommodation portals in the Czech market
Göttel, Adam ; Chylíková, Hana (advisor) ; Valentová, Jana (referee)
The aim of this bachelor thesis is to characterize and compare selected accommodation portals operating on Czech market. The portals were described and compared to each other by questionnaire survey. This research was conducted among ordinary consumers and hoteliers as well. The main contribution of the work lies in the elaborated research. According to the analysis of the answers the share of OTA of hotel reservations in the Czech Republic is growing. The goal of the comparison of the selected portals has been fulfilled. Booking.com dominates the market n the Czech Republic according to ordinary consumers and hoteliers as well.
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Creation of new beer tours for Neckermann Reisen
Olgyayová, Patrícia ; Valentová, Jana (advisor)
Thesis analyses usage of a potential of Czech republic in beer tourism via beer tours. The main aim was to create new tours, which would be connecting small familial breweries in separated areas of Czech republic, east, west, middle of the republic plus Prague. Thesis was logically separated into two parts, theoretical and practical. Theoretical part shoul provide basic information about tourism, services and marketing of the services, which includes situation analysis and marketing mix. The end of this part involves description of the situation of breweries in Czech republic, like number of breweries, statistics of production and consumption of beer; and situation of beer tourism in this land. Practical part is applying knowlendges of theoretical part. First chapter includes analysis of the beer tours market, competition, suppliers, element of distribution and potentional customer. Next chapter is whole about new beer tours, this chapter involves description and process of individual tours and the last chapter includes layout of marketing mix.
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Potential of the Coffee culture in Prague
Bražinová, Veronika ; Valentová, Jana (advisor) ; Sombergerová, Jana (referee)
This thesis discusses the topic of coffee and its culture. First theoretical part describes the evolution of such culture in the world and the Czech republic itself. That is followed by chapters about coffee, as it is the main product of cafes. The practical part analyzes the coffee market using information obtained from owners or managers of six different cafes. In the last part, there is a questionnaire for potential customers; their answers were used for creating the product of a coffee house.
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Health tourism of the Czech Republic - assisted reproduction
Krucká, Martina ; Valentová, Jana (advisor) ; Kvěch, Richard (referee)
The aim of the diploma thesis is to evaluate the position of the Czech Republic in the field of health tourism, particularly assisted reproduction. The theoretical chapters include the definitions of the following topics: health tourism, organization of tourist agents and tour operators, marketing methods and the issue of assisted reproduction. In the analytic part, the offer of the Czech Republic in this field is described, the survey investigating customer behaviour of the patients as tourists is evaluated and SWOT analysis of the Czech Republic and of its offer in the field of assisted reproduction is conducted. In the last part of the thesis, a tourism product including a fertility treatment is created and some distribution channels are suggested.
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Potential of tourism of the microregion Kozákov
Štyrandová, Markéta ; Valentová, Jana (advisor) ; Abrhám, Josef (referee)
The aim of the bachelor thesis is to analyse the potential of the tourism industry of the microregion Kozákov. The thesis consists of four main chapters. The first one delimits the elementary terms from the field of tourism, which are connected with the theme. The second chapter minutely characterizes the microregion, its territory and important personalities. The third chapter builds on an analysis of the primary and secondary tourism supply. It also concerns itself with the issue of the tourism subjects in the microregion and promotion. The last chapter evaluates the potential of the microregion for the development of the tourism and contains advice for the efficient utilization of the destination.
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Incoming tourism to Vietnam
Teschinská, Inka ; Valentová, Jana (advisor) ; Machová, Božena (referee)
The main aim of this work is to analyse the development of incoming tourism in Vietnam and subsequently evaluate the commercialization of this destination. In the theoretical part of the work we will find the definition of theoretical concepts from the field of tourism, such as tourism, visitor, destinations or primary and secondary tourism supply, a large portion is also paid to the typology of tourism. The practical part is in the first part devoted to characteristics of Vietnam, in terms of economy, culture, history and, of course, from the perspective of the attractions and amenities of tourism destinations. In the following section the evolution of inbound tourism, the impact of incoming tourism on the gross domestic product and unemployment and the expenditure of foreign tourists is analysed. The fourth chapter contains the survey focused on perception and awareness of the Czechs about Vietnam and on their potential interest in travelling to this country.
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Sexual criminality against children (penal, criminologic and criminalistic aspects)
Valentová, Jana ; Musil, Jan (advisor) ; Vanduchová, Marie (referee)
Rigorous thesis: Sexual criminality against children (penal, criminologic and criminalistic aspects) Abstract This rigorous work called Sexual criminality against children (penal, criminologic and criminalistic aspects) deals with sexual criminality against children from several points of view. The aim of this work is primarily to understand the comlicated issues of this kind of criminality. Outstanding aims of this work are summary of possibilities of fight against sexual criminality against children and suggestion of new possibilities. This rigorous work is divided into three parts. The first part characterises offenders, victims, prevention and occurrence of sexual criminality against children in the Czech republic. The second part, the penal part, analyses particular crimes against children from the legal side. The last part deals with criminalistic method and tactics, which is used in investigation. The summary comprises partial summaries of the work.
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