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Proposals for Improvement of the Communication Mix of the Selected Company
Vašíčková, Tereza ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis deals with the proposal for communication mix improvement in chosen company. The thesis consists three parts. The theoretical part describes the important terms of marketing, which serve as the basis for the development of analytical and propositional part. The analytical part is focuses on the analysis of selected company and its current situation and current communication mix. The propositional part is based on the results of the analytical part and there are described proposals for improvement of the current communication mix.
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Influence of climatological spa care on bronchial asthma in children and adolescent
VAŠÍČKOVÁ, Tereza
In the world and in the Czech Republic, climatotherapy is a recognised tool in the complex rehabilitation care of patients with bronchial asthma. Its use is suitable as a complementary therapy that serves to improve overall health. This diploma thesis provides a theoretical insight into the subject. Furthermore, this thesis contains graphical results of the probands' entrance and exit examinations, which help to clarify the effectiveness of climatological rehabilitation treatment. In the conclusion of the diploma thesis, the results are evaluated and discussed with other authors. The established research questions have been confirmed, both by the results of the examinations and by using professional sources.
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Informel expressions in the work of selected Czech female artists
Vašíčková, Tereza ; Czumalo, Vladimír (advisor) ; Vymazalová, Marie (referee)
The bachelor thesis is written as a study focused on artworks of selected female artists, who worked in the style of Czech informel. In the introductory chapter Czech informel is exposed firstly in the context of development and secondly in the artistic, cultural and culturepolitical context. Major characteristics of informel are set there and the framework for the main topic of the work is prepared, in which there is an information about the significant promotion of female artists in particular time period. In the following chapters, the selection of seven female artists is briefly presented. The study also tries to answer the question why did chosen artists prefered informel rather than any other artistic style for their work. Keywords informel, female artists, Art of 20th Century, Zorka Ságlová, Ludmila Padrtová, Pavla Mautnerová, Eva Janošková, Dana Puchnarová, Emila Medková, Eva Kmentová
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Informel expressions in the work of selected Czech female artists
Vašíčková, Tereza ; Czumalo, Vladimír (advisor) ; Opatrná, Marie (referee)
The bachelor thesis is written as a study focused on artworks of selected female artists, who worked in the style of Czech informel. In the introductory chapter Czech informel is exposed firstly in the context of development and secondly in the artistic, cultural and culturepolitical context. Major characteristics of informel are set there and the framework for the main topic of the work is prepared, in which there is an information about the significant promotion of female artists in particular time period. In the following chapters, the selection of seven female artists is briefly presented. The study also tries to answer the question why did chosen artists prefered informel rather than any other artistic style for their work. Keywords informel, female artists, Art of 20th Century, Zorka Ságlová, Ludmila Padrtová, Pavla Mautnerová, Eva Janošková, Dana Puchnarová, Emila Medková, Eva Kmentová
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The Movement Sturm und Drang and its Specific Characteristic in the Dramas by Jakob Michael Reinhold Lenz and Heinrich Leopold Wagner
Vašíčková, Tereza ; Tvrdík, Milan (advisor) ; Bučková, Tamara (referee)
The purpose of this bachelor's thesis is to investigate the German movement Sturm und Drang (Storm and Stress) and its significance in the literary, historical and philosophical context. The findings from the primary and secondary literature give us an idea of the main representatives of the movement, significant works and thoughts. The principal focus of research is the drama. The subject of investigation were two particular works: Der Hofmeister by Jakob Michael Reinhold Lenz and Die Kindermörderin by Heinrich Leopold Wagner. The aim of the thesis is the find out how the specific characteristic of the movement Sturm und Drang is manifested in these works. The analysis of these works is the starting point for the comparison of the two dramas. The thesis can be used as study material dealing with an important chapter of the German literature. KEYWORDS Sturm und Drang, drama, Jakob Michael Reinhold Lenz, Heinrich Leopold Wagner
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Proposals for Improvement of the Communication Mix of the Selected Company
Vašíčková, Tereza ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis deals with the proposal for communication mix improvement in chosen company. The thesis consists three parts. The theoretical part describes the important terms of marketing, which serve as the basis for the development of analytical and propositional part. The analytical part is focuses on the analysis of selected company and its current situation and current communication mix. The propositional part is based on the results of the analytical part and there are described proposals for improvement of the current communication mix.
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Support and Assistance to children of imprisoned parents in the Czech republic
Vašíčková, Tereza ; Lorenzová, Jitka (advisor) ; Sedláčková, Daniela (referee)
The thesis focuses on problems of children with imprisoned parents in the Czech Republic to which our society pays only a low attention. The study points to specific problems which children have to deal with, to a children's unhealthy psychosocial development influated by a longtime separation from their parent and to an unsufficient observance of childern's rights, especially the regular contact with a parent. This work presents posibilites how children can stay in touch with a busted parent and describes supporting activites of Czech Helsinki Comitee. The empirical part of the thesis tries to clarify the influence of a parent's imprisonment on a quality of a relationship between parents and children and define main fields where changes would be needed. KEY WORDS Imprisonment, parenthood, child, children, family, parent, sentenced, contact, relationship, rights, prison, psychosocial development, Czech Helsinki Comitee, EUROCHIPS
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Analysis of diosmin, hesperidin and rutin in nutraceuticals by capillary electrophoresis
Vašíčková, Tereza ; Polášek, Miroslav (referee) ; Pospíšilová, Marie (advisor)
Analýza diosminu, hesperidinu a rutinu v potravních doplňcích metodou kapilární elektroforézy 5/82 Abstract A method based on capillary zone electrophoresis (CZE) with UV detection was developed for simultaneous separation and determination of flavonoids rutin, hesperidin and diosmin. The analysis was performed in a fused-silica capillary with effective length 50 cm, i.d. 50 µm, voltage - 30 kV and 25 o C. UV detection was used at 200 nm, 246 nm and 280 nm. The samples were loaded hydrodynamically at a pressure of 50 mbar for 6 s. A single analysis took less than 6 minutes. The separation was optimized by examining a number of experimental conditions, such as concentration of the electrolytic system, pH, addition of organic solvents and cyclodextrins. The optimal background electrolyte consisted of 35 mM natrium tetraborate with 2.5% of methanol (adjusted to pH* 9.0 with boric acid) and 1.5 mM α-CD. The calibration graphs were linear for both rutin (100.58 - 1005.80 µg/ml; r = 0.9991), hesperidin (90.33 - 903.29 µg/ml; r = 0.9785) and diosmin (45.56 - 455.60 µg/ml; r = 0.9972). Propylparaben was chosen as the internal standard. The method was applied to the assay of the flavonoids in a nutraceutical HEMOSTOP® PROBIO, capsules and characterized by RSD 3,25% (rutin), 4,12% (hesperidin) and 3,98% (diosmin), n...
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