National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Multifunctional house
Vaňková, Ivana ; Ondroušek, Michal (referee) ; Donaťáková, Dagmar (advisor)
This master thesis deals with study of area, which is intended for construction of apartments building and public facilities. Four building are projected with visually connection by a covered parking place. There are three apartments building and one multifunctional building. The aim of this master thesis is elaboration of project documentation for the implementation of new multifunctional house in the area of the city Uherský Brod. In the first floor is designed café, which has its own entrance. In the second part of the floor is household equipment and utility room, which also has a separate entrance from outside. In the second to fourth floor is ten housing units of different sizes. The object is located on a gently sloping land in the northern part of Uherský Brod in the new city district called “Nad Zámkem”. Wall construction is designed from Porotherm elements. Ceiling construction is monolithic reinforced concrete. Roofing is solved by single-flat roof. The drawing part of this master thesis is processed in AutoCAD.
A comparison of B2B marketing tools of selected pharmaceutical distributors
Vanková, Ivana ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
The diploma thesis deals with a comparison of B2B marketing tools of the biggest pharmaceutical distributors on the Czech market. Alliance Healthcare is one of the leading distributors in this area and would like to increase its turnover and gain new clients. The aim of the thesis is to define marketing tools of all pharmaceutical distributors, make a questionnaire based on this topic that will be sent to customers of the biggest companies and find out how the particular tools are evaluated by the pharmacies and what the position of Alliance Healthcare in comparison to its competitors is. After the evaluation of the questionnaire recommendations that could help Alliance Healthcare to reach its goal follow.
Single-family house
Vaňková, Ivana ; Berka, Pavel (referee) ; Donaťáková, Dagmar (advisor)
The aim of this bachelor thesis is to undertake a project documentation for the construction of a new single-family house which falls within the administrative area of Uherský Brod. The documentation explores a two-storey detached house suitable for four family members. The house has two floors, where each floor has a specific purpose. The first floor performs the social and technical function, whereas the second floor comprises the relaxation area. Two parking spaces are provided by the garage which is situated on the ground floor. The building is based on strip footings mounted by necks from lost formwork. Both vertical and horizontal structures are made of Porotherm structural brick construction system. A non-trafficable flat roof is chosen as a solution to the building´s roofing. The second recessed floor is covered by a shed roof that is pitched at 9 degrees. The drawing documentation of the thesis is processed in the AutoCAD software.
The marketing strategy of LINET Ltd. for the Slovak market
Vanková, Ivana ; Zamykalová, Miroslava (advisor) ; Horová, Pavlína (referee)
The bachelor thesis deals with the marketing strategy of LINET Ltd. on the Slovak market. Sales of medical products of the company in the Slovak Republic are too low in comparison with the Czech Republic, that's why the aim of the thesis is mainly to suggest marketing arrangements which should increase the saleability. The Slovak market is looked after by the distributor company BASCO SK Ltd. which is the exclusive sales representative of the company in the Slovak Republic. The thesis is based on the analysis of the business environment of Slovakia which is the base for suggested recommendations. Proposed changes are always applied to the particular policy of the marketing mix. These are product, price, distribution and promotion policies.

See also: similar author names
1 VAŇKOVÁ, Ilona
4 Vanková, Ivana
3 Vaňková, Iva
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