National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Corporate culture
VARHANÍKOVÁ, Andrea
The aim of this thesis is the evaluation of the current situation of corporate culture in chosen factory and the consequent proposal of a suitable action to improve the corporate culture.
Brand influence on its target group
Varhaníková, Andrea ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor Thesis "Brand influence on its target group" focuses on marketing research as a proces. The thesis summarizes marketing segmentation, especially children market segment and also presents brand and its products. Practical part is based on proper marketing research in primary school. The aim of marketing research is to analyse childrens attitude to products of Brand Pribináček.

See also: similar author names
2 Varhaníková, Alžbeta
2 Varhaníková, Andrea