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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social Entrepreneurship and its Development in the South Bohemian Region
 VALÁŠKOVÁ, Linda
This bachelor thesis deals with social entrepreneurship and its aim is to map the state of existing social enterprises in the South Bohemian region and to find out whether they meet the conditions set out in the Factual Intention of the Social Entrepreneurship Act. The partial goal of the thesis is to open a dialogue on the legislative regulation of social enterprises. A qualitative research strategy, a questioning method and a semi-structured interview technique were conducted to meet the objectives. The research sample was determined by purposeful sampling and further obtained by the snowball method. Seven social enterprises operating in the South Bohemian Region participated in the research. The thesis consists of theoretical and practical part. The theoretical part of the thesis introduces social entrepreneurship as such and incorporates it into the context of social economy for proper understanding. In the practical part of the thesis there are presented grant projects in the South Bohemian Region supported by the European Social Fund from the call for Support of Social Entrepreneurship and described individual social enterprises involved in the research. Furthermore, the answers of informants to individual questions from interviews are analyzed and compared. The last part evaluates the fulfillment of the goals of the thesis and answers the research questions concerning the fulfillment of conditions and the opinion of the managers of social enterprises in the South Bohemian Region on the Factual Intention of the Social Entrepreneurship Act. The contribution of the work is seen in finding the answer to the need for legislative anchoring of social entrepreneurship from the perspective of managers of social enterprises in the South Bohemian Region. The thesis also provides feedback to the enterprises concerned whether they fulfill the conditions of the Factual Intention of the Social Business Act. The general public will then get a comprehensive overview of social entrepreneurship and social enterprises, whether in general or in the South Bohemian Region.
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Sales promotion in a selected unit
 VALÁŠKOVÁ, Linda
This bachelor thesis discusses sales promotion, its application and effectivity in a particular retail trade. The theoretical part introduces sales promotion in its entirety and for a correct understanding of the issue it situates it into the context of the whole marketing communication. In the practical part of this work are dealt with the introduction of a network of stationary stores McPen and the selected retail trade in Ceske Budejovice. Next, the marketing communication and used sales promotion tools are analysed. The pen and paper interview with the project manager of the company represents the company itself, its involvement in the marketing communication and finally current sales promotion tools and their specific application in the particular retail trade. Their effectivity clarify the results of a hidden observation of customers who shop there. At the end of this work, a couple of suggestions for changes in sales promotion which will be profitable for the selected unit are shown.
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See also: similar author names
1 Valášková, Ladislava
2 Valášková, Lenka
9 Valášková, Lucie
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