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National Repository of Grey Literature

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Vliv merchandisingu na kupní rozhodování spotřebitele Víznerová, Patricie ; Koudelka, Jan (advisor) ; Doležalová, Jarmila (referee) Nakupování se stalo běžnou součástí našich životů. Vše, co se děje v naší hlavě před tím, než vezmeme vybraný produkt z regálu, se dá přirovnat k černé schránce. Spotřebitele ovlivňují při nákupu fyzické, psychické, kulturní a sociální aspekty. Maloobchodník se snaží zákazníkovi nákup co nejvíce usnadnit a zpříjemnit. Aktivity, které zatraktivňují nákupní prostředí, se nazývají merchandising. Merchandising, který je přínosem pro zákazníka, maloobchodníka i výrobce resp. merchandisingovou agenturu, je cílem této práce. Detailed record

See also: similar author names
2	Víznerová, Pavlína
1	Víznerová, Petra

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