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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing use of geocaching
 Vávrová, Katka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with analysis of use of the game geocaching. The aim of this work is to explain whether and under what conditions it is possible to use geocaching in marketing activities. There is an analysis and evaluation of existing projects using geocaching. Own project is designed pursuant the obtained results.
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Estimation of the marketing strategy of the firm active in the area of spare time activities
 Vávrová, Katka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
My Bachelor work focuses on estimation of the marketing strategy of particular firm. I focus on Boat rental Ingetour active in Vyšší Brod. My work is divided into 4 main parts. In the first part I introduce the firm Pavelec s.r.o. which owns the Boat rental Ingetour. In the next part I focus on detailed presentation of the Boat rental Ingetour and its offered services. In the following part I analyse the current marketing strategy of the Boat rental Ingetour. In the fourth part I evaluate the custom questionnaire and deduce the proposal of the future marketing strategy of the Boat rental Ingetour.
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See also: similar author names
3 Vavrová, Katarína
2 VÁVROVÁ, Kamila
20 VÁVROVÁ, Kateřina
1 VÁVROVÁ, Kristýna
2 Vávrová, Karolína
20 Vávrová, Kateřina
5 Vávrová, Klára
1 Vávrová, Květa
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