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Couchsurfing - an alternative way of travelling
VÁŇOVÁ, Markéta
This bachelor thesis deals with Couchsurfing, which is a hospitality service and social networking website. Currently it is a popular service in individual tourism. The work describes the forms of tourism, general motivational factors for tourism and there is a detailed definition of the term Couchsurfing identified. It also presents a marketing research, which is based on a questionnaire survey on concrete Facebook groups dealing with Couchsurfing. The survey is complemented by interviews with Couchsurfers. This work identifies the typical user of the Couchsurfing and it especially finds out the main reasons which motivate the use of this social network. This bachelor thesis also indicates the socio cultural and economic impacts of this new way of travelling. Finally, the differences between individual and organized tourism and their advantages and disadvantages are described there.

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