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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The relaunch of the brand Frisco focused on its communication strategy
 Uhrová, Milena ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The graduation theses deals with the relaunch of the sparkling alcoholic drink Frisco realised between 2008 and 2009. The most important change within the mentioned relaunch consisted in a redefinition of the brand's target group. The main task of the graduation theses was to analyze the brand according to its new target group -- brand awareness within the redefined target group and the image of the brand Frisco. Theoretical part defines the following terms: brand, importance of a brand within marketing and brand management. Practical part introduces the brewery company Plzeňský Prazdroj and its product portfolio. It also characterises the process of the brand's relaunch. The analysis of the Czech alcohol market and consumptions trends discovers opportunities and possible threats for the further development of the brand Frisco. The crucial part of the thesis is based on consumers' research which was realised with the aim of a communication's efficiency evaluation -- especially the evaluation of the brand awareness and the image of the brand Frisco. The final part includes recommendations for the further brand's development based on the previous realized analysis.
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Vývoj a perspektivy ruské ekonomiky na počátku nového tisíciletí
 Uhrová, Milena ; Novotná, Zuzana (advisor) ; Turečková, Andrea (referee)
Práce pojednává o vývoji a perspektivách ruské ekonomiky na počátku nového tisíciletí. První část hodnotí dopady a výsledky transformačního procesu. Analýza základních makroekonomických ukazatelů odhaluje příčiny růstu HDP Ruska. Druhá část práce se zabývá perspektivami ruské ekonomiky a problémy, které omezují současný i budoucí rozvoj země.
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See also: similar author names
4 UHROVÁ, Michaela
1 Uhrová, Marie
3 Uhrová, Markéta
4 Uhrová, Michaela
2 Uhrová, Miriam
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