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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Communication strategy of Alzheimer Foundation
 Topková, Petra ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
This Diploma thesis is focused on the topic of marketing communication in non-profit organizations. In the theoretical part the main terms and concepts are defined such as marketing, communication mix and its adjustment for demands of the non-profit sector. The non-profit sector is also described. Practical part deals with one chosen non-profit organization -- Alzheimer Foundation. The aim of this thesis is to evaluate the communication tools utilized by this foundation when approaching its target groups. Based on the current situation, comparison with Czech Alzheimer's Society and British Alzheimer's Society the proposal of communication strategy is made for the period from July to December 2014.
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Economic expansion of People’s Republic of China to Africa and its impact on selected African countries
 Topková, Petra ; Zapletal, Petr (advisor) ; Pluskalová, Eva (referee)
The goal of the thesis is to define and describe characteristic features of China's economic expansion to Africa and using a few case studies of selected African countries take a closer look on China's influence on local economies, firms and inhabitants. The first chapter of the thesis shortly describes economic situation of China and Africa as a whole, identifies Chinese actors, their motives and characterizes mutual interaction. The second part is focused on three representative African states -- Angola, Zambia, South Africa -- their relations with China and impacts which China's presence has on them. The last part deals with problematic issues and potential opportunities for Africa related to this phenomenon. This chapter mentions a few different approaches and opinions on the topic of China in Africa as well. Some of them are represented by experts in this field, some of them by the heads of African countries.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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