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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Franchising as a form of market entry
 Tichá, Alice ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
There are several alternatives to entering a new business market. This bachelor thesis focuses on franchising as one form of market entry. Both the theoretical and practical aspects of franchising will be discussed. The theoretical section encompasses the basic principles of franchising, its history and conception. All aspects of franchising, including the advantages and disadvantages for both franchisor and franchisee, will be reviewed. The practical section focuses on franchising applied to two concrete concepts, Naturhouse and Dietplus.
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See also: similar author names
3 TICHÁ, Anděla
8 TICHÁ, Anežka
6 TICHÁ, Anna
3 Tichá, Adéla
6 Tichá, Alena
6 Tichá, Alžběta
4 Tichá, Andrea
3 Tichá, Anděla
1 Tichá, Aneta
8 Tichá, Anežka
6 Tichá, Anna
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