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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Native Theatre, a Business Plan
 Tauberová, Kateřina ; Švecová, Lenka (advisor) ; Martínez, Felipe (referee)
The thesis focuses on setting up a business plan for The Native Theater. The theater aims to be the first theater in Prague to perform plays in their original language which should be conducted by its own ensemble as well as in cooperation with foreign theaters. In the first part the thesis focuses on theoretical questions regarding a business plan and its requirements. The second part discusses single practical features as they were introduced in the theoretical part. The thesis looks particularly into the market environment which the theater enters to, the marketing activities of the newly established company as well as on the financial plan of a theater that should exist independently of municipal grants.
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