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National Repository of Grey Literature 2 records found  Search took 0.03 seconds. 
Low-resource Text Classification
 Szabó, Adam ; Straka, Milan (advisor) ; Popel, Martin (referee)
The aim of the thesis is to evaluate Czech text classification tasks in the low-resource settings. We introduce three datasets, two of which were publicly available and one was created partly by us. This dataset is based on contracts provided by the web platform Hlídač Státu. It has most of the data annotated automatically and only a small part manually. Its distinctive feature is that it contains long contracts in the Czech language. We achieve outstanding results with the proposed model on publicly available datasets, which confirms the sufficient performance of our model. In addition, we performed ex- perimental measurements of noisy data and of various amounts of data needed to train the model on these publicly available datasets. On the contracts dataset, we focused on selecting the right part of each contract and we studied with which part we can get the best result. We have found that for a dataset that contains some systematic errors due to automatic annotation, it is more advantageous to use a shorter but more relevant part of the contract for classification than to take a longer text from the contract and rely on BERT to learn correctly. 1
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Loyalty Program for Retail Chain Tesco – Clubcard
 Laštovičková, Lucie ; Postler, Milan (advisor) ; Szabo, Peter (referee)
This thesis deals with loyalty program of retail chain Tesco -- Clubcard loyalty program. The thesis is divided into two parts. The first part is focused on terms explanation -- e.g. marketing and commercial communication, sales promotion and it's techniques and also loyalty and loyalty programs itself. The beginning of practical part firstly describes current trends on the retail market. The following competitive analysis of retail chains is focused on loyalty programs. Next part deals with Tesco company and it's Clubcard loyalty program. The main contribution is represented by marketing research focused on Tesco customers's opinion about Clubcard program.
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See also: similar author names
11 SZABO, Michal
1 Szabo, Markéta
11 Szabo, Michal
1 Szabo, Miloš
1 Szabó, Marcela
2 Szabó, Matyáš
11 Szabó, Michal
2 Szabó, Mária
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