National Repository of Grey Literature 201 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Language analysis of ice hockey commentary in 1968 and 2018
Chramosta, Tomáš ; Svobodová, Ivana (advisor) ; Podzimek, Jan (referee)
This bachelor thesis deals with a sports television commentary with a focus on ice hockey. In the theoretical part it examines the history and present days of sports commentary, further it deals with its development, specifics and the most important representatives. The practical part contains basic linguistic definitions with an emphasis on lexikology, vocabulary layers and typical language means for sports commentary. The aim of this work is to compare the commentary of ice hockey from 1968 with its current conception through language analysis and to focus on typical language means of sports live broadcasting.
The Czech media picture developement in gastronomy and it's language changes since 1989
Hubka, Tomáš ; Svobodová, Ivana (advisor) ; Podzimek, Jan (referee)
Thesis presents overview of neologisms in Czech language in the field of gastronomy. It is devided into several parts. The first part describes neology and neologisms, changes of the language after the revolution in 1989 and ways in wich the foreign words are adapted into new language considering their written form as well. Historical facts are included. The other part is dedicated to the medial analysis of Vlasta magazín and tries to notice the frequency of covering gastronomy based topics after the year 1989. This magazin was chosen as the best elemnt to examin due to its long term publishing. The very first issue of thes weekly magazine was published in 1947. Thesis continues to inform about new magazies on the marke that cover the topic of gastronomy. To fullfil the need of the thesis, there are two interview included. The first one with Jana Bilíková dedicates to the relationship between the meedia and a cook and also sees the importancy in social media. The othe interview with Šárka Hamanová describes the way of writting for lifestyla magazine and debates the edge between a journalism and PR.The last part is bulit as a dictionary that shows exact neologisms used in the language. Each word is completed with the grammar information, pronunciation (if needed), its meaning and exact usage in...
The role of GPCRs and their signalling systems in cardioprotection
Svobodová, Ivana ; Novotný, Jiří (advisor) ; Holzerová, Kristýna (referee)
G protein-coupled receptors (GPCRs) are a family of membrane receptors with hundreds of members, many of them present in the heart, where their signalling systems are involved in regulation of many cellular processes. An important role of GPCRs is the cardioprotection against cardiac ischemia-reperfusion injury, which mainly involves the so-called RISK pathway containing of kinases signalling for cell survival and against apoptosis. By protecting the heart during ischemia/reperfusion they can prevent irreversible cardiac injury, including myocardial infarction or cardiac dysfunctions, which can lead to heart failure. GPCRs regulate many processes linked to pathophysiology of heart failure - hypertrophy, fibrosis, loss of cardiac function. Understanding the role of individual receptors in these cardioprotective and cardiotoxic processes is essential for the development of new drugs.
Transgressives and Dialectisms in Krkonoše - Jizerské hory Magazine
Praisler, Jaroslav ; Svobodová, Ivana (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this thesis is to demonstrate the developmental dynamics and the current state of two language means found on the periphery of use (not only) in the media - transgressives and dialectisms - in the Krkonoše - Jizerské hory magazine. In the theoretical part, the issue of transgressives and Czech dialects, in more detail the dialect of Podkrkonoší region, is described. The thesis does not systematically address dialectisms that do not meet the criteria of dialect of Podkrkonoší region. Part of the theoretical part is also a short chapter briefly introducing the monitored periodical. The methods used in the practical part are qualitative and quantitative analysis. The transgressives and dialectisms found in the magazine are analyzed in detail in terms of their kind, normality, functional use, or their separation by punctuation marks (only the use of quotation marks in dialectisms). The final chapter then interprets the developmental dynamics of the observed phenomena, including an outline of possible reasons behind the occurrence of the monitored elements on the pages of the monitored periodical at present. So far, the literature has not dealt with the emergence of dialectisms of Podkrkonoší region (and dialectal elements in general) in the media, also for this reason, this work can be...
Complex of methods for effective entrepreneurship of SMEs in the cultural sector
Dostál, Petr ; Kislingerová, Eva ; Pešek, Ondřej ; Horný, Stanislav ; Surynek, Alois ; Jarošová, Eva ; Srpová, Jitka ; Misař, Jan ; Svobodová, Ivana ; Boukal, Petr ; Vávrová, Hana ; Scholleová, Hana ; Mullerová, Jana ; Sieber, Patrik ; Sieber, Martina ; Vondra, Zdeněk
Základním cílem předloženého souboru metodik je poskytnout sektoru kultury nástroje, které umožní zlepšit řídící činnost především malých a středních organizací, ale zároveň se zlepší i možnosti trvalého a systematického rozvoje a transparentnost v komunikaci kulturních organizací, památek, orgánů státní správy a samosprávy, donorů a dalších, které jsou cílovými skupinami metodiky.
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Tax loss resulted from the gambling industry in Czech Republic
Skládaná, Simona ; Svobodová, Ivana (referee) ; Kopřiva, Jan (advisor)
Thesis deals with tax haven topic taking part in the gaming industry, international tax planning and tax losses related. In the theoretical section, definitions and anti-tax evasion strategies are introduced; and overview of particular countries solution with its features is outlined. The application section quantifies effect of these particular features on increase/decrease of tax residents count using statistical methods. Findings consist also of recommendations for tax code improvement and gaming law enhancements for Ministry of Finance in Czech Republic.

National Repository of Grey Literature : 201 records found   previous11 - 20nextend  jump to record:
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