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Corporate Culture of Vodafone Czech Republic a.s.
Štalmachová, Ivana ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
Corporate culture is considered as an important idicator of firm's long-term performance. It represents a collection of values, norms and attitudes that are shared in people in organization and that control the way they interact with each other and with stakeholders. First part of the thesis describes corporate culture from theoretical point of view, concretely definition, characteristics and typology of corporate culture, its relation to company's control processes and its changes. Second part of the thesis concentrates on analysis of corporate culture of Vodafone Czech Republic a.s. I paid attention to linkage between corporate culture and company strategy, elements of corporate culture and to its manifestations in internal communication and employees questions. Corporate Social Responsibility issue as an inseparable part of company's culture is analyzed as well. Final part of the thesis belongs to a review of Vodafone's corporate culture with focus on its strength and pros and cons implied.
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Corporate responsibility as a part of company strategy
Pavelčíková, Katarína ; Dušková, Iva (advisor) ; Soukupová, Jana (referee)
The main topic of thesis is the issue of corporate social responsibility, which gradually acquires new fans and so is gaining importance. The first part aims to describe the basic characteristics of the concept and then clarifying the procedure for the incorporation of social responsibility to the main business strategy. Latest part of the theoretical part points to need to distinguish from the concept of corporate philanthropy and Public Relations. The practical part of the thesis describes long-term strategy of Nike, Inc., which own activities manage not only meet the requirements of all stakeholders, the company but the promotion of own business and the industry in which the enterprise operates. The author wants to point out in the thesis that implementing corporate social responsibility into the strategic plan can help every company to gain competitive advantage and support the community, which is part of.
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Franchising, a modern method of market entry
Ramsová, Iveta ; Soukupová, Jana (advisor) ; Makovský, Petr (referee)
My work deals with the franchising as a modern method of market entry. My work is divided into two main parts. The first part is about the meaning of the word franchising and his different types and possible forms of expansion of franchising to foreing markets. I also analyze the possible advantages and disadvantages of a particular company Mistic. The second part shows the application of franchising to specific company Mistic. On this part is supplemented by advantages and disadvantages of this specific company.
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The contribution of corporate social responsibility for business
Glovňová, Paulína ; Dušková, Iva (advisor) ; Soukupová, Jana (referee)
Bachelor's thesis deals with the CSR, the author tries to present this modern phenomenon as a competitive advantage of companies. The study defines the basic characteristics of CSR, mentions its mistaken understanding. The chief part of this study includes analysis of the benefits of social responsibility. The theoretical concept is studied in practice. The author took as a model for the analysis the company Nestlé. The conclusion of thesis contains an evaluating of Nestle Company CSR Report and own opinion of an inclusion of socially responsible business activities in corporate strategy.
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Díla Maffea Pantaleoniho vybrané otázky
Asipkova, Hanna ; Soukupová, Jana (advisor) ; Breňová, Lubomíra (referee)
Diplomová práce je zaměřena na významnou italskou osobnost, Maffeo Pantaleoni, a na jeho velký vklad do italské a světové ekonomie. V práci jsou také popsané dva z mnohých problémů, kterými se zabýval italský ekonom na konci 19. a na počátku 20. století; jeho přátelství s Vilfredem Paretem a o skandálu Římské banky, ve kterém Pantaleoni hrál jednu z hlavních rolí. Maffeo Pantaleoni zdůrazňuje důležitost výchozích a konečných pozic pro ekonomické subjekty v díle Výchozí a konečná pozice. Kde ekonom analyzuje a snaží se aplikovat vzájemné působení výchozích a konečných bodů krátkodobých a dlouhodobých časových intervalů v ekonomickém aspektu pomocí příkladů a alegorie. Pomocí druhého díla Některé fenomény ekonomické dynamiky Maffeo Pantaleoni pokračuje ve studiu ekonomů neoklasiků, kteří přesně definovali pojem statiky, a uvádí a vysvětluje dynamiku druhého druhu. Tady autor klade důraz hlavně na vliv rostoucí poptávky na dimenzi podniku a na rozdělení hlavních a specifických výdajů. V obou případech Maffeo Pantaleoni je proti státnímu zásahu a vystupuje pro "svobodnou" ekonomii.
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Shopping Tourism
Soukupová, Jana ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
The bachelor thesis defines shopping tourism as a form of tourism and subdivides it into forms and types. It deals with the preconditions for the development of this form of tourism and its potential impacts. One chapter concerns itself with the specifics of destinations and attractions of shopping tourism and provides examples of them. The final part of the thesis deals with the tourist expenses on shopping and with shopping tourism in the Czech Republic. The last chapter concerns itself with the factors that could affect the future development of shopping tourism.
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The methodics of creating e-lerning courses
Soukupová, Jana ; Střížová, Vlasta (advisor) ; Franc, Daniel (referee)
The aim of this thesis is to introduce the reader to creating e-learning courses. Theoretical part explains the basic terms of e-learning, presents its technological forms and tools used. Thus creates the foundations for understanding its functionality and meaning. Also mentioned are the advantages and disadvantages of the courses. The main part of the thesis proposes a new way how to create e-learning courses, based on specifics of e-learning education. This new methodics is primarily addressed to an academical environment, where majority of the e-learing courses is created. Application of this methodics is consequently demonstrated on a section of the university course.
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The size structure of companies and the concentration of the existing market
Hrubá, Daniela ; Soukupová, Jana (advisor) ; Breňová, Lubomíra (referee)
The target of theoretical part is to characterize measuring of enterprise monopoly strength, to describe market structures and to theoretically define the tools of measuring concentration in the industry. The result of the practical part is evaluating situation in the Czech lottery market and judge the size within whole entertainment industry. Then, considering of monopoly strength of one company and her competitive environment in the entertainment industry, analyze her targets within whole Lottery market and her history and report.
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Ekonomická transformace v Bělorusku
Dudko, Volha ; Nečadová, Marta (advisor) ; Soukupová, Jana (referee)
The aim of this study is to investigate the reasons of slow path of economic transformation in Belarus. In the first part is analyzed the general pattern of transition, characteristic for most of post-soviet countries. In the second part is described the path of transition in Belarus -- one of the least transformed countries in post-soviet region. In the study is introduced the analysis of initial conditions and first market reforms implemented on the initial stage of transition. Also, the author investigates the economic model, established in Belarus after market reforms had been suspended. In the study is discussed the possibility for continuation of economic transformation in Belarus in recent future. In order to summarize the key points of the study and draw the complex picture of Belarus in the world economy the SWOT analysis of Belarusian economy is introduced.
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