|
|
Proposal of Communication Mix of a Selected Company
Hojecká, Hana ; Souček, Ladislav (referee) ; Navrátilová, Ludmila (advisor)
Theoretical part of the bachelor thesis deals with basic and at the same time the most important information from available sources about marketing communication and communication mix. Thesis contains analysis of communication mix of company HELLA stínící technika, s. r. o., questionnaire in this area and suggestions for solving each part of communication mix, which will lead to improvement of communication mix of the company.
|
|
|
Comparison of lease and loan financing for real estate acquisition from the investor's perspective
Souček, Ladislav ; Martiník, Pavel (advisor) ; Boháč, Radim (referee)
Comparison of lease and loan financing for real estate acquisition from the investor's perspective Abstract The thesis is devoted to the comparison of two methods of financing real estate acquisition. Throughout the thesis the emphasis is on the person of the investor, through whose point of view the whole issue is looked at. The aim is to comprehensively compare credit financing and finance lease within the framework of finance law. Firstly, some of the terms used in this thesis are defined, especially the person of the investor, what can be considered as an investment and what should be its objective. At the same time, the range of banks whose methodologies have been taken into account in this work is defined. The second chapter is devoted to the concept of credit financing, which is discussed first from the perspective of current legislation. Subsequently, I discuss the different types and forms of credit that can be encountered in practice and their possible use in financing an investment. Next part is devoted to consumer credit and consumer protection, which may be of the greatest advantage to a certain group of investors. I also deal with credit from building savings and its specifics. The largest part of the second chapter then consists of loans secured by real estate, also known as mortgages. I...
|
|
|
Proposal of Communication Mix of a Selected Company
Hojecká, Hana ; Souček, Ladislav (referee) ; Navrátilová, Ludmila (advisor)
Theoretical part of the bachelor thesis deals with basic and at the same time the most important information from available sources about marketing communication and communication mix. Thesis contains analysis of communication mix of company HELLA stínící technika, s. r. o., questionnaire in this area and suggestions for solving each part of communication mix, which will lead to improvement of communication mix of the company.
|
guest ::
RSS feed.