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Efficient use of CRM within a non-for-profit organization
 Foks, Adam ; Kubálková, Markéta (advisor) ; Smolarčík, Jan (referee)
This bachelor thesis deals with the efficient use of CRM within a non-for-profit organization, specifically on AIESEC's example. The goal of this thesis if to evaluate the current state of CRM in AIESEC and suggest possible solution in order to increase efficiency of customer relationship management. These conclusions are afterwards generalized for any NGO. First part is focused on brief description of AIESEC and processes within it. The next part deals with CRM from the theoretical point of view, its development, goal, benefits, innovation and relationships between organizations and their customers. The description of current CRM system of AIESEC and brief notice regarding the leaders on market in this field is also part of this thesis. The main goal of the practical part is to analyze the satisfaction of users with current CRM of AIESEC and to give suggestions for future improvement. These conclusions are summarized in the last part, together with findings from the theoretical part.
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